In May, Spotify unveiled new ones Frequency The program is a global initiative celebrating black music, culture and creativity. The program reflects Spotify’s commitment to racial justice and the advancement of justice and enhances the under-represented voice. Part of Frequency’s mission is not just to be a hub of black music, but to show early support for developing artists, and to show the influence of black culture on subgeners that ordinary people don’t see. That’s where the program’s regional ripple effect playlist series comes in.
U.S. Regional Playlist of Ripple Effects Towards the end of July, it started with six regions: Ripple effect: Texas, Curated by DJ C Watts; Ripple Effect PNW, Covering the Pacific Northwest, made by Queen K $ H; Ripple effect: Midwest, Curated by EvryBdyHateMelo; Wave effect: Bay to LA, Curated by Red Corvette; And Ripple effect: New England, Curated Where Is Nasty; And Wave effect: DMV.
The Ripple effects playlist The music editor of Frequency, directed by Domo Wells, is a DJ who is a resident of Prince George’s County (PG), Maryland, just outside Washington DC. Over the past few weeks, the curation of the Demo ripple effect: DMV (areas including Washington, DC; Maryland; and Virginia) has become a topic of discussion in its own territory, especially as billboards shine a light on DMV artists. Around DC. In a recent conversation, Domo Frequency spoke about his role in the team, hoping to see what the ripple effect would do for areas presented like his home area and why this initiative is important to artists who don’t come from big markets.
The term DMV may have started as a catch for DC, Maryland and Virginia, but for more than a decade now, most of the area has thought of DMV as DC and its surrounding suburbs – which leaves many areas. The Ripple Effect: DMV playlists, however, only go outside the DC area. Can you talk about your decision to take that approach?
I think I just stay in this industry and realize that often those who make plays can ignore regional subtleties. It was important for us to highlight the diversity of artists and music in these regions, not just what people hear on the radio, and the streaming playlists are perfect for showing a variety of sounds and scenes. DMV has a lot of opportunities in particular and it cuts a lot of people if we don’t expand what we consider to include. It makes no sense. And as far as cultural subtlety from the city of Baltimore vs. PG, Uptown vs. Southside DC, or Norfolk vs. Northern Virginia (NOVA) is concerned, we are still part of the same tri-state with overlapping effects. There are more similarities than differences, so it’s smarter for me to walk together and make an impact that way instead of being more divided. Doesn’t serve anyone who wants to win.
What does it mean to be in your position to help artists like this?
It means a lot to me, because from a place that I think has been neglected for so long, I get what I feel – at least better than a person who usually gets attention. It seems like I’m doing my job, but my mission has always been to be a drain and help anyone get through the door when they couldn’t normally stay in this timeline. Maybe it took them a little longer.
I am grateful to Spotify with an amazing team; Notably Fran Tamacolo, Kimi Summers, Mizima Pickett, Sidney Lopez and Ryan Chappell. We accept weight and responsibility, and that’s why we have to put our hands on everything. The frequency was introduced in May, so we are getting fragmented over time. I think in the next six to nine months people will understand the campaign widely. We hope to replicate what we are doing in DMV in many more places in the near future.
If there is one, what would you say is the sound or musical instrument that is most characteristic of this region?
It is a little different from city to city. The DC area has off-beat DMV flow which I’m not crazy about. I think we’re still looking at how much the word has the potential to become mainstream. There is so much variety in the sounds of Baltimore, but I think their pronunciation is their sound. As much as people give Baltimore shit for their pronunciation, I like it because nothing else sounds like it. You know it as soon as you hear it.
Which emerging artists in the area are you most excited about right now?
There are many names. In Maryland, I really love the young women who came up from the city of Baltimore. Miss Cum, Baby Kahlo, And Ditranada A few favorites. I recently saw him perform cum on the Grl Pwr Haus show in Baltimore, and he killed it. I love too Tie Fontaine, Manwells, Butch Dawson, And Bonding is easy From Maryland. Outside of DC, you have Young Kayo, No Savage, And Kamau Those are really killing it. And VA, Young Crazy, Babyxosa, And Sayeki A few favorites.
A young kid I just got a guy named Juni. Brent Fayaz is helping him a lot. And that’s what I love to see: an established artist is pulling a young artist like him. The shy Glee did it with Savage. With Wale ADÉ And Flex cartel. And now Pusha [T] With Journey, Shaolin, And Why not.
Have you had any songs outside the area on your regular rotation recently?
It’s hard because I have a lot but, I’ve made this new Brent Fayaz heavy to rotate with Drake.
Something that you hope the Ripple Effects series will achieve in the long run?
I hope the ripple effect can be seen at the regional level of emerging artists. But I think for these artists, I want it to be a place where people know they will find out what is happening in our city. And finally expand these artists and help them find their fan base so they can get out of it.
Also it’s not just about DMV. This is the place to start. Our hope is that it does so well that when we go to the next area to expand, be it Texas, the Bay Area, or anywhere else, they will see the work we have started on DMV and want to embrace it.
Meet the curators
* Introducing five curators to promote black music in Texas, Pacific Northwest, Midwest, California and New England. Learn more about their backgrounds and read about their approach to local music and protection in their own words. *
Kween Kay $ h – Ripple Effect: PNW (Pacific Northwest)
Kween Kay $ h
Seattle, Washington Quick K Fiji DJ Quinn KH grew up in love with melody, rhythm and tempo. Starting his music life as a musician with a heavy gospel and R&B background, his deep love for music later led him to create his own radio show and eventually take on a new venture DJing. Kween Kay $ h has enjoyed DJing for some memorable events in Seattle and Portland, opening up for artists like Burna Boy and Leikeli47, and DJing Upstream Festival and Bumbershoot Festival with artists like Solanj.
“When creating my playlists, I’m sure to do my research and tap. A lot of the time my music digging even leads to the discovery of new artists on PNW. Let there be flow and energy with the song.
My wish is to make sure that the music is presented in the right way in Washington and Oregon. All genres and subgenres within this region are important, and I want to assure you that every artist you listen to has expanded exponentially. Representation required. ”
EvryBdyHateMelo – Wave effect: Midwest
Melo, better known as “EvryBdyHateMelo”, was born and raised on the South Side of Chicago. As a music hub, Chicago was rooted in it from the start: from watching his dad make mixtape on his tape deck to playing in one of Chicago’s most prestigious bands, to spending some of Chicago’s biggest bands. It’s safe to say that there is music in Mello’s DNA.
“The biggest misconception about music from my region is that it’s all super thug out. We’ve got a lot of artists and singers coming up with some hard music and talking about things that aren’t usually normal from the original music in the Midwest … Being a ripple effect curator is a dope for me because I can shine on what my region has to offer. Bright light. ”
Red Corvette – Ripple Effect: Bay to LA
Red Corvette is a San Francisco, California native, COO and co-founder of Women’s Sound Off and founder of the Black Biz Bay Area. As one of the best DJs in the Bay Area, he has over seven years of experience and has played throughout festivals, nightclubs, tours, branded events and more. The Red Corvette has rocked everything from Trilectro and Electric Forest to the most popular nightclubs and bars in Cali and NYC.
“California music has no unique name, just pure vibrancy and finessin.” Haifi What I was raised on, and I have many enlightened memories from the hyphy movement. People need to make sure they show some respect in the Gulf. ”
Where the Naughty – Wavy Effect: New England
Jason Almeida, professionally known as Hoars Nasty, is a Cape Verdean-American DJ and producer of Providence, a multimedia event in Rhode Island. In 2012, Where Nasty co-founded Silent, an agency and creative platform that focuses on events, content, design, marketing and product production. As a DJ he has traveled internationally playing significant events and festivals including Art Basel Miami, Duspaluza, One Day Only Festival, 40 Oz Bounce, A3C Festival, SXSW, PAO! Worcester, and the Atlantic Music Expo.
“I wouldn’t say that New England has a specific word, but we do [do] There are different influences due to the different cultures and communities that exist in this region. A true New England party touches on hip hop, R&B, reggae, afrobeats, Cape Verdean music, Haitian music, dembo, reggaeton, bachata and much more.
When I’m creating a playlist, I try to approach it as if I’m creating a DJ mix – what flows together, what determines the melody and what people need to know. Just heat, no filler. ”
DJ C Watts – Ripple Effect: Texas
DJ C Watts is an open-format DJ based in Houston, Texas. Originally from New Orleans, Watts is known for his party-style dinging. In addition to being in charge of Club Nightlife in Houston, he has DJed for local radio stations in his hometown and has appeared at Essence Music Fest, Rolling Loud Festival, SXSW and many major local festivals in his home state of Texas.