Keep Cool – Spotify for Artists

How are you Really Do you know better Is it the confidence that comes from within? Is it the legitimacy of your peers? For Keep cool Co-founders Jared Sherman, Tunji Balogun, Courtney Stewart and their highly curious and ambitious troupe, a connection to “cool” music, a love of culture and a completely unexpected connection.

Sherman, Balogun and Stuart first crossed paths in 2008 when working in the music industry in the often interconnected world of marketing, artist management and A&R. What brought them together as friends was a love for liner notes, a similar belief in maintaining the integrity of artists, and a common vision for future music. “I had the best music conversations about life and culture and conversations about life and culture,” said Jared Sherman, a marketing executive at RCA Records. “The three of us really developed this strong bond and chemistry that was magical and still is today.” From those conversations came daydreaming, which led to a sharing opportunity to catch lightning in a bottle: singer-songwriter Khalid.

(lr) Cool founders are Tunji Balogun, Jared Sherman, and Courtney Stewart

(lr) Cool founders are Tunji Balogun, Jared Sherman, and Courtney Stewart

“We have worked with Khalid to build Kip Cool from all of us American teenager In different capacities, ”shares Courtney Stewart, who is credited with discovering the El Paso Superstar. “Tunji was the A&R who signed Traps Sensation Bryson Tyler, Jared has been joining us since his time as a marketer at The Federer, and I’ve been managing Bobby V. [Valentino] To do the same with Khalid. That’s how we became close friends because we talked a lot about Khalid and had so much success with him, it gave us a bond and confidence to say, ‘Hey, we can do this with other artists.’ Due to being on the same page and without any L on their record, their friendship has forged the path that will keep Kip Cool.

Bryson Tiller ‘Don’t, ‘Her’The best part, ‘And Khalid’s’LocationTunji Balogun, who is the executive vice president of A&R at RCA Records, said. “There’s a dynamic between me, Jared and Courtney. We not only come up with great ideas together, we feed each other’s energy, but we also know how to drive and what the artist really needs to tap into and believe in. [Keep Cool] Trying to get done.

A creative safe haven

Seattle with a diverse array of artists like Neo Spirit Sensation UMI And Pop Queen on the Rise Normani, Going back to the past for inspiration, Cool Cape is uniquely forward-thinking. “I’m from Atlanta, born and raised,” said Stuart, whose first client, Bobby V (Valentino), won the BMI Awards song of the year in 2005, and gave him insights on how to change the culture of the left. Laughs [Records] Came [to Atlanta], It really changed the game for me because I saw it first hand [the successes of] Outcast, Goody Mob and TLC. Following that blueprint, Kip Cool is finishing in an LA office and studio space that serves as a haven for their artists to enjoy and express themselves. “We’re definitely a safe haven for artists,” Stewart said. “There is no judgment about an artist. It really became warmer towards the music. “”[Being a safe haven] This applies to our approach to people and artists that we work with every day, and these different people can go and feel the freedom to share ideas, be inspired, and meet others like them in creative places, ”Sherman said.

Keep cool – and to the left of the center

Even the label name, ‘Keep cool’ [‘cool’] Going back to the jazz era was such a classic music sound. In terms of putting creativity and the artist’s vision first, the label is able to distinguish most of the labels that are ideal “business and brand approaches”, while encouraging artists to create a world that is much bigger than them. Jared Sherman added, “Our perspectives on how we set up our artists and the campaigns we run are different and unique.”

And with a diverse talent roster from the R&B sister-couple Vanessa Indie Rap Lords Freddie Gibbs And Madlib, Keep cool just because they use foresight to move forward and stand around behind the artist. “We’re all talking real music,” Courtney Stewart said. “I look [Tunji] As one of the unprecedented boys in the business and I love how we pave the way behind the scenes giving our artists a platform so that their wings have to fly and their voices can be heard.

Accepting the potential of emerging talent

Being left at the center of anything brings its own challenges. From music snobs to those who think you’re becoming too abstract to casual listeners who “just don’t understand”, Kip Cool isn’t standing still on the trendy thing at the moment and is investing in the development of one-of-a-kind artists. “I think Vanessa, a couple and [since] The groups hadn’t been around for more than a decade, it was an early gamble [for Keep Cool], “Share Stuart. Investing early in the Nigerian-American tandem, Kip Cool has nurtured their artistic growth in an internationally known force with nearly two million monthly listeners on Spotify.

She is making her debut in the early 300’s, a famous singer-songwriter Good day, May be considered too old to enjoy the success he has had so far, but Cool kept an eye on his talent to help the New Orleans-born singer gain gold plaque, Grammy nominations and recognition as the most exciting male R&B vocalist. Nearby. “When we signed Lucky, he didn’t have a song,” Jared Sherman said. “There was nothing to indicate about any indicator of success in the market. But we knew what we had and when he came to ‘Cool Cup’ and him [songwriter and producer] D’Mile was Draw It’s over and we’ve invested in his videos and content so that when we were ready to present it to the world, we were more confident in what we had.

Tunji Balogun admits, “No one ever thought that Norman would be on the same label as Madlib.” “But there’s a through-line that connects them, which is just the principle of relentless hard work, talent and just amazing black excellence and quality.” Labels help those gambling-to-wealth-discoveries to influence games and change perspectives on how labels project projects. Balgun adds, “There’s not a morning that I don’t wake up and check out the Spotify for Artist app.” “It’s like checking the weather in the music industry [and] There is no more satisfying email than the one you receive when you join one [Spotify] Playlist. “

The future

Keep Cool’s latest signers: Merge, Louisville, Kentucky is a harmonious genius and Mills, A soft-spoken lyricist from Bowling Green, has hinted at continuing climbing for the Kentucky LA-based record label. “I think we’re going to find cool, left center artists, and continue to create our own lanes,” Courtney Stewart shared about the collective future. “Mills is our first, pop singer-songwriter that we have signed, and I’m extremely excited for her and all the artists on the label.” Marge has already earned the status of “artist-to-see” with her personal creative statement, “So Frequently,” which has been floating around in everyone’s ears since early 2021.

After bringing R&B back in a major way and showing Jane-Jars that artists like Madlib are timeless, Kip Cool is like the other side of a pillow that influences culture using the tools of available business. “I think where the technology is going is going to be interesting,” Jared Sherman said. “We’re going to be on both the artist’s and the executive’s side – pivot in real time with how we publish and market music. See how quickly Spotify’s influence and importance have grown over the last few years.”

And the streets are open again and a post-Covid world is a scene to enjoy on the seemingly horizon, live tours and being together in the studio. “The next step for this [Keep Cool] Are we building an ecosystem for the next generation, ”announced Tunji Balogun. “A full-fledged ecosystem for the next generation of artists, creative, young executives to be able to plug in and tell their stories truly. [We’re] Hopefully we can continue to break down artists and show people that we are about values ​​and careers. ”

Really very cool.

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