In 2020, as the world was reshaped by a global epidemic, we saw the emergence of virtual events as a safe, effective alternative to personal performance. On Spotify, We leveraged our partnership with Songkick and Ticketmaster To help fans learn about the virtual performances of their artists (which they have already found) to help fans by listing events in the “On Tour” section of your artists profile. Artist selection, Or concert hub.
In 2021, with virtual events here, we’ve taken steps to make it easier for Spotify audiences to connect with their favorite artists through four new virtual event partners: Stage, Mandolin, No cap, And nugs.net. We’ve integrated the experience with our new partners so that listeners can go to your event directly from Spotify on iOS, Android or desktop. And although Spotify doesn’t sell concert tickets, we recommend events based on the audience’s location, the music they like, and the artists they follow.
Because there is no way for artists to list events directly through Spotify, artist teams should work with their ticket partners to list their events. To further support artists and their teams, in the coming weeks we will continue to send recommendations for personalized virtual events to listeners who have chosen to receive concert notifications via email. For audiences who have chosen in the United States, the United Kingdom, and Canada, we will send push notifications to raise awareness among fans as much as possible. These virtual event push notifications will be sent to fans and followers of artists with upcoming virtual events 24-48 hours prior to the event.
If you are planning a virtual event, check out our tips Live streaming from home And listen to us Co.Lab Session Podcast Get advice on live stream logistics from Bulldog Media industry expert John Petroselli
– Spotify for artists