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Latinx Hispanic Heritage Month Celebration: Cast members reflect on how their culture inspires their work through consumer products, games, and Disney publications


As we continue to celebrate Hispanic Latin Heritage Month, in honor of the cultures and contributions of communities in the United States, we are thrilled to share the stories of some of the talented cast members behind your favorite products, books, and games. Keep reading for inspiration you won’t want to miss.

At Disney Consumer Products, Games and Publishing, we are dedicated to developing unique and engaging products that reflect the diversity of fans and families around the world. Our commitment to inclusion is driven by the incredible diversity of talented Disney employees and cast members, responsible for creating authentic, memorable products and experiences that capture the imagination of generations of people everywhere.

Rocío Cintrón, Disney Preschool’s Director of Product Design, shared how he infuses his background into the work he does, allowing him to learn and celebrate other cultures as well.

“I support and consult on projects that celebrate the unique cultures of Latin America. More recently, I had the opportunity to inquire about toys inspired by Walt Disney Animation Studios ’upcoming film,“ Charm ”. I also love celebrating other cultures. I worked on “Look, Royal Detective” toys, which highlighted the vitality of Indian culture, which was special because it reminded me a lot of my Mexican culture – both are colorful, musical, and have delicious food. We really all have more similarities than differences. ” Rocío said.

Without a doubt, Rocío; food is the universal language, after all! Speaking of delicious food, Rocío’s favorite Disney gift in the parks is a churro, a traditional Mexican dessert. Rocío also shared that her favorite ride at Disneyland is Mad Tea Party because the tea cups are “colorful and sweet” and she has had the opportunity to work on the “Alice’s Wonderland Bakery” toys.

Describing his favorite Disney character, Rocío explained that he is attracted to Ariel’s passion and dedication, as well as the fact that he lives in two different worlds, stating: [also] it celebrates two places and two cultures at once: being Latinx, but also being American. ”

Sidney Leon

Sidney Leon, Allocator for Global Product Creation, is committed to advocating for inclusion and collaboration to ensure that meaningful and impactful stories that resonate with guests come to life through their work.

“Coming from Mexico, I am passionate, opinionated, oriented and detail-oriented, and I feel that I have these traits in my work. I try to make sure others have what they need and feel comfortable talking and sharing their opinions. I am also part of a larger team that works to make fans and families around the world feel represented by our products and experiences, ”said Sidney.

What is Sidney’s favorite attraction at Disneyland? “I love Space Mountain. I have a deep fascination for the universe and to know its origins “, he said.

Space is a mysterious place and Sidney said attractions like Space Mountain show you that through the ever-changing universe, we all play a role in the direction of our own world. “The magic starts from within, sharing our opinion and talking about our background.” Sidney said. He expressed that in order to learn more about the universe, we must first learn more about each other.

Mariana Vaca

Mariana Vaca, Deputy Manager of the Communications team, shared his pride in working on inclusive and representative products and experiences. “When people enjoy a product, they choose a physical element that represents who they are. It is a privilege to work in the Consumer Products, Games and Publications team and be a part of the fans journey as they find merchandise, books, games and more that makes them feel seen and allows them to express who they are. ”

Mariana also said the collaboration with other cast members turned out to be incredibly impactful. “I’ve been able to connect with a number of people at Disney with shared experiences like having immigrant parents, growing up in a non-English speaking home and other times that a lot of multicultural people can relate to,” he said.

Also, Mariana likes to share the magic of Disney with relatives. “Going to Disneyland with my family has always felt special. I’m the oldest of my cousins ​​and the only one who doesn’t live in Mexico, so I’ve been lucky enough to take part in many trips for the first time to Disney, ”he said.

Isaac Ramos

Isaac Ramos, which manages products through connected consumer platforms, prides itself on being what he knows as a “first-generation company”. He believes it is important to remain authentic and loyal to whoever is in the workplace and foster a community.

Isaac integrates his own Mexican culture into his work through his leadership approach. “I think I’m good at leading a team because part of my culture is running a family, so I can incorporate that into my role,” he explained.

Be sure to visit shopDisney.com this month to see the spotlight on these amazing cast members and stay up to date for more inspiring content linked to Hispanic Latinx Heritage Month when you follow #HispanicLatinxHeritageMonth.





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