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ODIs – Spotify for artists


Please allow ODI To introduce yourself anew. After the release of his well-established debut album, Analog, In 2018, with his hit single “North face“And”Small lie, ”The trend-bending Canadian-origin and California-based singer-songwriter is preparing her sophomore album for release later this year.

Speaking to Spotify for Artists from a Los Angeles recording studio, the 24-year-old artist promised that the new record would be a musical reflection of his personal development. Analog. “The whole point of my artistry, since I started making music, was to show my own spiritual growth,” he said. After the success of his debut, the challenge before him is to grow his audience with him. Through its label Empire, ODE is one of the artists testing the Discovery Mode, a new Spotify tool for artists that enables artists to better reach new audiences in Spotify. Working hard on his next album, he took a break from making music and told us a little bit about how Discovery Mode adapted to his strategy and helped him reach his goals.

Although sometimes classified as “Alt R&B”, ODI music is a combination of words that have influenced him throughout his life: from hip-hop to rock, alternative, pop, R&B, Nigerian music, his parents exposed him as a child. As. Influenced as the names of iconoclastic artists such as Kid Cudy and Frank Ocean, he is proud of his omnivorous appetite for ODI music and his hard-to-classify sound. “I don’t really think of myself as an R&B artist, I don’t really think of myself as a rapper, I don’t really think of myself as an alternative artist,” he said. “I just make my favorite music, and it’s a consequence of everything I like.” That curiosity and willingness to experiment with new words made her choose music in generalless, vibe-driven Spotify editorial playlists. Thanks And Pollen And among the devotees who are self-agnostic.

As a budding independent artist who saw the first success of his career, Oneday wants to take its music development with a growing audience of 1.65 million monthly listeners. For ODIs and his friend and manager Chris Emmett, a holistic approach is needed to bridge the gap between old and new. “We wanted it to be more than just an emotional journey [just] Commodities are being exchanged, Emmet says. “It’s not just about releasing a song; It’s about showing an aspect of life. “For them, that means releasing music like his 2020 singles until a new album is released.”Slowly“And”Miss Summer”- whose voice was close Of analog – And his upcoming NFA [No Future Ambition] Demo EP, which investigates his emotional states within him Analog And now. “I’ve done so much music in the last six months and last year that it’s okay, this year, next year and we really have a plan for where we want to go.”

Increasing his audience, meanwhile, is the key to their planning. As they deliver new transitional content to existing fans, they also want new listeners to discover his old music and dive into his catalog on Spotify. Discovery Mode is helping them achieve that goal by allowing ODE’s music to reach more Spotify listeners on radio and autoplay. Empire examines this new audience development feature by providing a small group of labels and feedback to ensure that Discovery Mode is a valuable tool for artists at all stages of their careers.

Through Discovery Mode, the artist teams want to prioritize music over our algorithmic recommendations, while Spotify uses different signals to select the next track for listeners to listen to. We’re talking our recommendations to a group of artists, and we’re helping to find an audience that can enjoy their music. Following the release of “Miss Summer” last autumn, the one-day team at MPIR used Discovery Mode as a trial to see how they could increase the attention gained by the new single and encourage more listeners to build a deeper connection with all its music. . They have seen ODE’s audience grow by 69% and Discovery Mode has been able to significantly increase its royalties compared to before.

Discovery Mode is still in the early stages of testing, but with these promising results – and the feedback from our partners – we’ll expand access to more labels later this year. Our algorithmic recommendations are a powerful tool to reach potential fans of Spotify who are interested in finding new music. For an independent artist like OneDe, whose words cannot be easily categorized into a genre, Spotify algorithms are able to intelligently test his music with an audience that can respond well. And since no initial budget is required to get started, it is accessible to labels and distributors of all sizes – giving all artists the opportunity to attract more attention, expand their fanbase, and gain more control over their success at Spotify. “It’s great for democratizing music for independent artists like us,” Emmett says. “It’s great that it’s helping us expand the reach of our music.”

For ODIs, turning casual listeners into big fans is also about sharing experiences with the world, making the personal public – just as his statues did. “When I listen to music as a fan, I don’t listen to Kid Chudi and think, ‘Oh, I wonder what Chudi was going through when he wrote,'” he says. “I think he’s just describing my life. And now, As much as I can be consistent, I can be a description of the lives of these kids [today]. People can grow up with me and evolve with me.



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