In 2020, we were all reminded of the importance of music in difficult times: sometimes it was our escape from a grim reality; Other times, it provides the perfect soundtrack to help push us through. Although the tour did not take place safely this year, the connection between fans and artists was still a lifeline for both teams. At Spotify for Artists this year, we focused on strengthening this important connection, enabling creativity, and providing artists and their teams with the tools to reach out to the fans they needed instead.
By now, you probably are Your year is not covered in Spotify And celebrating your victory with the fans. Despite this year’s devastating challenge, there is still much to celebrate. More than 20,000,000 artists have achieved the exciting milestone of reaching 10,000+ monthly audiences on Spotify this year – from 2,000,000 in 2011 to 2%. It also includes brand new artists: 500 artists who have released music on Spotify crossed the 100,000 monthly audience mark for the first time in 2020, an increase of about 180% over the previous year. Playlists play an important role in reaching such milestones for new and old artists, so we are thrilled to be able to help discover more artists by listeners this year – for the first time in 2020, more than 76,000 artists were added to the Spotify editorial playlist.
As part of looking back to 2020, we wanted to take some time to reconsider and reflect on our own years of announcement, launch and innovation for artists and their team. Consider the following list our own wrap.
Supporting the global music community
The plague has turned our world upside down. It has changed how people interact with each other and about every other aspect of our lives. We had no choice but to adapt and support each other. To specifically help the artist community, Spotify has launched Kovid-1 Music Music Relief Project In March. The Music Relief Project has partnered with 20 verified organizations worldwide, working critically on the ground in their countries, providing financial relief to members of the music community who are most in need. Spotify has donated to this verified organization, and Spotify has matched a ১০ 10 million grant through the Covid-1 Music Relief Page, in exchange for dollars.
Knowing how devastating the Covid-1 tour is, we wanted to make it easier for fans to directly support their favorite artists. The Artist fundraising The feature we launched in April helps artists who are interested in raising money to support themselves, their bands or their crew, to get the word out to their fans through Spotify artist profiles. As well as being one of our fundraising partners, along with Cash App, Givalital, GoFundMe, Marcado Pago, PayPalMay and PayU, fans have donated an additional 1 million USD to the artists who have contributed through their fundraising.
Even Covid can’t stop artists from connecting with fans – even if those connections happen remotely rather than in person on the show. Since we’ve seen more artists perform virtual performances, we’ve taken advantage of our partnerships with Syncick and Ticketmaster. List of virtual events Artist profiles and concert hubs.
This month, it also launched a partnership with Spotify National Independent Venue Association (Niva). Formed at the beginning of the Cowid-1 crisis, NIVA is dedicated to preserving independent live music venues across the United States. Save our stages Campaign and Proposed law. As part of our wrap campaign, we Occupied the Marquis More than a dozen music venues across the country that have been closed due to the epidemic use their landmarks to commemorate historic shows. We donated a total of $ 500,000 to that stage and to the NIVA Emergency Relief Fund.
The canvas is being stretched
One of the best ways to deepen your audience’s connection with your music is to combine the sights with the sound. Through the canvas, three- to eight-second looping visual audiences can see while streaming your tracks on Spotify, allowing artists to express their musical perspectives and make their track listening experience even more unique.
In June, we enabled canvas sharing In Instagram stories For artists and listeners alike. Later, in November, we Extensive access to beta to give more artists the opportunity to use the canvas. We’ve turned one on Canvas Designer Section in Soundbetter Can help artists and their teams connect with professional graphic designers and visual artists who can help bring their canvas ideas to life.
We’re tracking the effectiveness of adding a canvas to a track during beta, and we’ve found that when viewers see a canvas, they’re more likely to keep streaming (average vs. control group + 5%), share track (+ 145%), their Add to playlist (20%), save track (+ 1.4%), and view your profile page (+ 9%).
Empowering new forms of creativity
This fall, we turn to a New listening experience Which combines music and conversation in a single show format. Now, through Anchor, You can create shows that can play complete songs from Spotify’s 65 million licensed song catalogs and your own spoken word content portion.
We are also working on new creation tools. We believe artists don’t have to be in the same place to create and collaborate বিশেষ especially in our current socially remote world. Soundtrap capture A free collaborative mobile application for capturing and creating ongoing music that allows artists to collaborate in real-time and record high quality audio wherever and whenever inspiration comes.
Bring labels and distributors to Spotify for artists
Combined work fulfills dreams. In May, we brought Groups of artists, labels and distributors together on Spotify for Artists So you can manage your profile, view and analyze your data, and pitch playlists all in one place.
Promote your music with promo cards
To better equip artists and their groups with what they need to promote their music, we’ve started Promo card, Easily customizable graphics that you can create to share with your fans, your songs, your albums, or when your tracks appear on some of our most popular playlists.
Turning the audience into fans with Marquee’s audience
Medium MarqueeAiming at its audience section, artists and their teams can provide marquee release notifications defined by their recent listening, casual and unattended listeners to certain segments of their core audience. Folk rock band Mount Joy And their team at Duelton Records helps them rollout for the album using the power of Marquee’s audience. Rearrange us Success.
Celebrate your victory with the new weekly music chart
We turned ours on Spotify Weekly Music Chart To give artists a new way to celebrate their milestones with their fans. Spotify Weekly celebrates the top 50 biggest albums and tracks in the world and consists of charts of 47 global and market-specific albums and songs. We also launched Global and US Top 10 Debit Lists for tracks and albums to capture Spotify’s biggest new release from Friday to Sunday. To follow P Spotify’s Twitter account, Which publishes new charts every Monday.
Sparking inspiration with videos, articles and virtual events
Better to know better, and our goal is to equip you with the information and insights you need to reach your goals. That’s why we’ve created several video series that explain and Demystify playlist, Music promotion, and almost every other aspect of music biz that influences artists.
This year, How they made it Chicago told success stories to artists like Drizzy, for whom the playlist pitching technique was important. We have to see how Soundbetter Can bring together artists from around the world An electronic trio from Poland tapped a singer in Minnesota to make a hit song.
Spotify for Artists is a tool we want you to take full advantage of to include everything from our How-To series. “How to verify on Spotify“Per”How to upload your canvas. ”
And while nuts and bolts are important for artists to use Spotify, so is the perspective of known people. For our best advice series, we’ve found such artists Phoebe Bridgers, Killer, And Carol G. Who have imparted their wisdom on various subjects related to music. Watch for our best advice podcast in the new year.
We’ve given you tips from Spotify Insider and established artists with our flagship video series, Game plan, So you can Create your visual identity And Use data to communicate your digital campaigns.
We turned on Co. Lab In 2018 as a live event and video series to advise artists and their team experts on IRL assembly. But this year, because of Kovid-1 of, Colab became virtual. Fortunately, that adaptation didn’t diminish the offer as much as it did democratize an online audience, such as Instagram’s Fadia Quader and singer-songwriter His Strategies for throwing gems on everything from live streaming and getting rid of mental health. If you can’t attend any of this year’s virtual sessions, don’t worry because they will be available in podcast format in 2021.
Last but not least, the Spotify for Artists team would like to thank every artist and artist team for their efforts this year. The items listed above are some of the ways we show you, and in 2021 we will continue to provide you with new and innovative ways to grow your career, listen and build your fanbase.
Editor’s note: This article was updated on April 2, 2021 to reflect the full-year number of playlisted artists for the first time in 2020 (000,000) rather than early December.