Over the last six months, in the context of Covid-1 of, we’ve seen artists adapt and innovate in incredible ways. Instead of live shows, staging virtual performances across different platforms has become an important way to connect with your fans and share who you are with new audiences.
As many tours are postponed until 2021, the need for these virtual events will continue, and we want to make it easier for Spotify listeners to learn virtual events for the artists of their choice, as well as the artists they are discovering for the first time. In light of this, we have leveraged our partnership CriticalLive Stream Concert Discovery App – and Ticketmaster to do it. Starting today, all Spotify listeners will be able to find virtual event lists on artist profiles and concert hubs.
So, this means that if you have an upcoming event that you want Spotify to share with the audience, you should work through Songkick to list these events (there is no way for artists to list the event directly via Spotify). A certain number of Ticketmaster events will be automatically listed on Spotify.
As long as the show is listed through these partners, the virtual event can be hosted on many platforms – Twitch, Instagram Live, YouTube Live, a hosted website, or wherever you want.
And once these events are on Spotify, it’s easier for listeners to find them than ever before. You can set your virtual event as yours Artist selection, So listeners will see it at the top of your profile. We’ll email listeners personalized virtual event recommendations for artists they like (or we think they’ll love) to help bring out the term. Interested in seeing it for yourself? Finding a concert hub is much easier than before, just plug in “concert” in the search bar.
Ready to start planning your next virtual event? See us Best practice for live streaming from home To get started.
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