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How YUNGBLUD has created an inclusive fanbase through activism and art – Spotify for Artists


YUNGBLUD Refuses to remain silent. In 2018, Yorkshire, England released their debut album, 21st Century Liability, Pop-punk and hot-button marriages like track with political issues “I love you, will you marry me, “A Statement on Corporate Greed, and”Machine gun (F ** k The NRA), ”A comment on American gun culture. That same year, singer-songwriter, born Dominic Harrison, live-streamed her presence against gun violence at the student-led March for Our Lives, inspiring her fans যা whom she described as companions and colleagues ও to use their voices as well.

Since then, the 22-year-old has released his 2019 EP, Inferior youth, And increasingly using its social media platforms as a call to action, during a recent Black Lives Matter demonstration in Los Angeles. Now, he is set to release his Sophomore record with provocative, scream-single leadership. “Strawberry lipstick. Speaking to Spotify about bringing his fanbase together, Harrison তার his Brit-punk snarl-discusses how he is starting real change by prioritizing community and culture over everything else.

Spotify for Artists: What was the inspiration for “Strawberry Lipstick”?

YUNGBLUD: To me all YUNGBLUD was about culture. Building a culture around the idea that, if the world doesn’t want to accept you, we’re just going to build another where we can live and exist together. A world where crazy is accepted, and no matter what sex you are, what color you are, what shade you are, what opinion you may have, you can always be heard here.

When I was younger, the world didn’t want to know me. The world did not understand what I was saying. It really scared me. This is important to me because this song alone has saved my existence. A lot of people were telling me to move to a more “poppy” commercial side that would appeal to the public. They were talking from the point of view of not understanding me. Everyone was trying to make me normal – I didn’t want to be a normal king. I was like, “Do you want f ** king normal? Look at this. I’m skipping a song, I’ll be in Union Jack costume with my bulldog. Just saying,” Welcome to the family “to those who don’t know us, and those who know us. For them, “fasten your f ** king seatbelt ‘because we’re going to be in fifth gear. ”

How do you balance a genuine connection with your community while growing your fanbase?

Although we have a lot, there is one. Our souls are connected. A wire is running from my arm to the hearts of millions of these children and then they are going back because we understand each other when no one else does. I’m not asking about the reason for the hit or the chart because it’s just numbers to me. All I care about is how many people I go to. I want a stadium full of colleagues – that’s what I call them. I do them facetime all the time, and I’ll be out at the venue, even if it’s a gym, because I wouldn’t be here without them. They listen to me, feel free, excited, integrated and feel themselves. This thing is common to all. It’s not me, it’s the norm. YUNGBLUD is not a dom with red hair and pink socks from Doncaster – YUNGBLUD is something like red hair and pink socks from Doncaster.

Did it come naturally to you to use your platform to consolidate your fanbase?

I was embarrassed when I was first on social media – I got the sign because I wanted to do rock music. Then someone very special to me said, “Put that camera up and when you look under the lens, you look into someone’s eyes.” As soon as he told me this, I was, Okay, I can do it. I’m running my social media – no one is allowed to touch it. This is how our conversation is. You could say that someone else is posting for someone else – it’s not a conversation. I just want to tell the truth. I can sometimes be wrong and with the movement in terms of sexuality and race, sometimes I am wrong f ** king. I love that our community takes each other forward, “No, that’s not really the case. We should do it, ”and it’s great. We are becoming better people and creating a world that is going to get better.

How can artists balance their desire to be as political as the public when releasing music?

If you don’t like someone, no one will like you. It doesn’t have to be, “I’m a political activist”, but say something because someone is going to have a conversation with you. If you have nothing to say, don’t talk too long. I love my fanbase because they got my little idea about society. One of the songs in “Strawberry Lipstick,” is about “They’ll stick me in the closet, but I’m coming out / singing, ‘F ** k all the bullying and self-doubt.'” It was a comment about sex and I’m confused by my own sexuality. Being. Then in the second beat, it says “I can’t breathe.” I got caught up too much in the BLM movement in Los Angeles and that’s about it. The world is insane now. We all want to be like, “Just take it easy.” It’s just a matter of talking to people because the artists were in my head and I felt like they knew what I was thinking that I hadn’t seen, so I’m trying my best to let other people know it’s all right.

-Erica Campbell



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