Making music videos during epidemics – Spotify for artists

With Kovid-1 to have a live performance hold, artists have been forced to rethink how they will reach the audience. Many are opting for livestreams and new music videos, but following some social distance guidelines can be a daunting task.

Yet, many creative minds are finding ways to make these efforts work with whatever tools they have at their disposal. Includes some recent standout examples Thao and the gate down stay stay downOf “PhenomVideo, Which is choreographed dance, and recorded via zoom Eli GoldingCollection of Intimate home shot For his single “Power. ”

“I always think there’s a way to adapt,” said Hannah Welver, founding director of the boutique production company. Good trouble film. “Even if you don’t have money, you don’t have any assets, [or] People, there is always a way to do something. ”

An experienced scrapie producer, Welver knows how to manage musical short films remotely from recent experience. After much lockdown in the country, he teamed up with her Oops“To make the video” in collaboration with Chicago-based eclectic rock trio Sima Cunningham and Massey Stuart.Limit, “Closed their recent album Imagine your ghost. Through FaceTime, Oliver directed Cunningham and Stuart separately, behind the green screen, while the editor Priscilla Perez Added footage and animations from Connor Reed To create a quirky, psychedelic visual medley.

“Because of my disposition as an indie filmmaker, I’m accustomed to the small-and-strong crew aspect of making something,” Welver says. “That’s exactly what drove me through the lockdown.”

Here, Cunningham and Stuart share their tips on how artists can leverage their creativity, and what they have, to create their own videos, during epidemics and whenever life returns to normal.

Rethink your ideas

If you had a specific visual idea before the lockdown that could not be translated into a safe-distance setup, Welver says give up the idea or look for alternative ways to realize it. It’s an overall way to think about your creative goals And Practicality

Photo by Hannah Oliver, Christopher Heine

Photo by Hannah Oliver, Christopher Heine

“Keeping your perspective your way will really help you achieve something without making your crew, label or artist uncomfortable,” he said. “It’s really about preparation and being transparent with your team.”

Learn something new

Fortunately, technology makes it possible for them to create videos 100% remotely. However, it places more responsibility on the artist to place any and all filming equipment, which is a difficult possibility for those unfamiliar with the process.

“A lot of what I’m seeing right now, the challenging part is you’re going to teach yourself how to do your job,” Welver said.

For Oheim’s in-home performances, he has walked Cunningham and Stuart every step of the way “from a technical point of view”. Teaching light and angles is not always easy, but Welver believes these are valuable skills in the arsenal of all artists. “It’s a really useful tool for musicians to learn how to set up a camera and be able to be self-sufficient,” he says.

Photo by Sima Cunningham, Hannah Weliver

Photo by Sima Cunningham, Hannah Weliver

Cunningham agrees, there is a similarity between this kind of video teamwork and the artists recording songs together through the internet. “Quarantine collaboration is certainly forcing some creative solutions, but I think the ways will carry over into the future. So many of us nowadays are collaborating with people far and wide no matter what,” he says.

Work in an empty room

As artists perform and navigate from home, for live streams or the right music video, it’s clear how much energy is missing from having a nearby audience, bandmate or crew. Now, it’s up to the musician to do what they can to speed up and bring excitement into the isolation.

“It gets really meta and you can think about it in your head in a way that isn’t most conducive to creativity,” Stuart says. “But if you can get out of that headspace and use it to your advantage, think about how to use an empty house without anyone looking at you to create something scheduled, there are some rewards for that.”

Photo by Massey Stewart, Hannah Welver

Photo by Massey Stewart, Hannah Welver

Hyping yourself for just performing for a camera or laptop may seem silly and lead to some bloopers, but think twice before throwing a fool out – there may be some gold in them. As Oliver said, “Just because you feel more sporty or casual doesn’t mean you won’t get good content.”

Accept the growing pain

The creative process can already be a complex road, and while adaptation is important for all artists, it’s best to give yourself space to learn new technologies and video trading techniques. As many livestreams have proven, a small number of musicians immediately dial this format.

“My advice is patience,” Welaver said. “We all have this ‘time’, although it may be different for someone, it’s a great resource right now. We need to dig into those accessible creative juices that give us unique ideas and truly beyond Thinking.Keeping that hassle but being patient with the process will hopefully keep you from burning.This is a tedious time from politics on the street or indoors.If you need to make, make something, but make sure you come back Taking time to come.

– Robin Bassier

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