Innovation is essential to the history of The Walt Disney Company, which dates back to its beginnings almost a century ago. As Walt Disney once said, “We will always introduce, test and demonstrate new materials and new systems.” Well, that promise will come true one more year when Walt Disney World Resort launches our next-generation portable technology, MagicBand +.
The original MagicBand was introduced in 2013 at Walt Disney World, making the experience of our theme parks and resorts more comfortable and hands-free for park and room tickets, retail and dining, Disney PhotoPass and more. MagicBand + will retain these popular features and add features that will allow you to discover new moments of magic.
After entering an amusement park, MagicBand + will come to life at various times with color-changing lights, haptic vibrations, and gesture recognition. The usable device will allow you to interact with your favorite Disney moments in new ways, including:
- Play as a bounty hunter in a distant galaxy and find virtual rewards throughout the advanced Black Spire site in Star Wars: Galaxy’s Edge at Disney Studios Hollywood.
- Interact with the “Disney Fab 50 Character Collection,” the golden sculptures spread across Walt Disney World’s theme parks.
- Experience the nightly shows in a new way as you watch your band light up and complement the magic of the sky, including the new “Harmonious” at EPCOT and “Disney Enchantment” at Magic Kingdom Park.
MagicBand + will be available for purchase starting next year, including a discounted price prior to arrival for guests at the Disney Resort hotel, as well as the new and renovating annual Walt Disney World annual ticket holders . Current MagicBands will also continue to be available, along with the free Disney MagicMobile service that extends MagicBand features, such as park entry, to smart devices.
MagicBand + will help you immerse yourself in Disney stories and connect with characters you love like never before. We’ll have more to share about this exciting new technology in the future, so follow us here on the Disney Parks blog for updates. And don’t forget to check out all of our Walt Disney World 50 coverageth anniversary, because “The most magical celebration in the world” begins tomorrow.