The omission of a new album is an opportunity to attract an audience and draw them to a deeper level. That’s why we launched Marquee – a new, commercial tool that helps listeners connect with new music and become its biggest fans. Since its launch in beta last fall, the artist team, labels and licensees have used Marquee to keep busy during and after the release week. We’ve seen Marquee get success for new releases from such artists Georgia, Cold War Kids, And Weekend.
Our new subject Site, You will find more details on how you are helping marquee artists expand new albums and EPs. Here is more information about Marquee Beta:
How it works
When and Where the Marquee Matters Reaches an Audience: During release week, it appears on the mobile home screen as a full-screen, recommended for premium and free users who have shown interest in the artist’s music and are more likely to listen. After each campaign, we report how audiences engage with new releases after watching a marquee.
What results are we seeing
When the audience sees a marquee, it draws their attention to your album. The Marquee’s attention-grabbing format is driving a high level of engagement আমরা we’re seeing that, on average, more than 20% of people who watch a Marquee stream broadcast in two weeks.
And thanks to Marquee, listeners are immersed in the artist’s repertoire – exploring the artist’s page, connecting to the catalog, and becoming even bigger fans:
Marquee may inspire leading audiences to take important steps in the long run: Our research shows that preservation and playlists are associated with a 250% increase in streaming of that artist after six months. This is why, after each Marquee campaign, we report “intent rate” – the audience that watched the Marquee and saved or played a track from the released release.
How to connect with us
Learn more about Marquee, how Drama Used the tool to increase their fanbase, check out our new Site, Which we will update as we continue to add new features and options. We have also started anew LinkedIn page With details of our tools for music marketers – as we continue to improve Marquee, we encourage you to share more updates, so follow along. If you’re interested in using Marquee Beta to promote a new album or EP, submit your information Here.
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