In this new monthly series, Lifting the Screen of Playlisting on Spotify, we interview our expert curators to take a closer look at the strategies that work within our editorial playlist ecosystem.
Joining the Spotify playlist remains a dream for most emerging artists, as it exposes their work to the most clicked playlists in the world. But for many musicians and their teams, the behind-the-scenes process is still shrouded in mystery. Although there is no formula for scoring a cherished slot Pollen Or RapCaviar, There are rhymes and reasons for how a huge team of editors curates tracks. We spoke with a Spotify worker who helps oversee R&B playlists, such as the Jenner flagship. Have and be, Innovation, Soul coffee, Soul Lounge, The Black Lives Matter Playlist And more, tips on learning about their process and how musicians can stand when Pitching unpublished music Via Spotify for artists.
Spotify for Artists: What techniques do you use to curate playlists?
The strategy is based on playlists. Everyone has their own assumptions, themes or audiences that we are thinking of. If it is one of the genre-specific playlists, such as R&B, the current, largest song house in that space. Newness is the new release or developing artist. Cool R&B, Soul Coffee, those playlists contain a mix of current and some legacy and catalog artists. It really depends on what the goal of the particular playlist is.
What are you listening to when you curate?
I’m listening to music. I’m listening to the tune. A lot depends on the playlist, and sometimes it’s the filter I have. When I hear, [I’m like] Oh, this song will do well in this playlist Or, This song might fit here for the moment. Much of it depends on the audience. You have specific genres, but then there are many cases where these lines are blurred. Instruments and beats can determine an audience, so [we think about] Where we believe listeners are for that particular song.
Does the length of the song play a role in what you are curating?
It depends on the playlist. Soul coffee is more comfortable [vibe]. In our minds, this is one where you get up in the morning and throw it away when you’re getting ready, eating breakfast, or reading a book on Sunday. I know people will just turn it on, so the playlist spends a long time listening to the contrast between the flagship, R&B and The Nuance. For The Newness, when people are listening to that or where it is artist and developing new releases, it’s more about discovery. People can’t spend a lot of time listening to that playlist – it’s about skimming and seeing what’s out there.
Can you see me on how you use the submission tool to discover music?
The label pitches to us every week. We were able to get their submissions from there, but they also contacted our artist label partnership team. We will talk to them [about] What are their plans for their priorities.
There’s a ton of music here – it’s countless. Most of the Mondays and Tuesdays are listening to the pitches that come for that week. It goes to our whole team. We all listen. The rest of the week is spent updating playlists and finding places for them, reviewing any songs already in the playlist, watching performances, and things like that.
Do you have any suggestions when it comes to tags in the submission form?
People should be as precise as possible and every thing should be filled so that it goes to the right people. Different editors may have different filters to differentiate. If I hear it is a cool song first and foremost, but my opinion about it is past, do I know that there is a house for it? It’s being able to find it and [seeing] Where it may fit. I’ve seen entries where it would literally be just the artist’s name and their title – that’s how it gets lost in the abyss. We are not omnipotent, so we do not know what we do not know.
Are there any rules about how many times an artist can be playlisted?
No. Every curator is different and has [their] Any song in a playlist has its own philosophy. There are no specific rules.
What else should artists and directors do to increase their chances of appearing in playlists?
They should educate themselves specifically about the technology of self-improvement. Spotify provides a wealth of resources for artists through Spotify. Honestly, the playlist is [supposed] To complement what they are doing. We are here to help develop artists, develop songs and complement their efforts. We want to encourage artists to get more involved with Spotify. There, you can see who else is listening. This is a good way to collaborate. The playlists are nice, but there are Great things from Spotify that you can take advantage of.
– Khalila twelve