June 2 is Black Out Tuesday, the day to collectively disconnect from work to reflect on people and help them unite in support of the black community. On this day – and every day – Spotify will support our employees, friends, partners, artists and creators in the fight against racism, injustice and inequality.
We are using the power of our platform to stand with black producers, raise their voices and accelerate meaningful conversations and long-term change. As a result, you’ll notice some changes to Spotify from 12:01 on Tuesday.
Black-out channels, playlists and podcasts
Listeners will see a black logo and title image on more than a dozen of our flagship playlists and podcasts. Today’s best hit And RapCaviar, As well as all our urban and R&B playlists and many podcast covers. Spotify will break social publishing as a symbol of solidarity that reminds us that things cannot be stable. Finally, participating playlists and podcasts will include an 8-minute, -second silence track for recognition of time. George Floyd I was out of breath.
Black history now Hub activation
We will further enhance the black voice by making more use of our long-term use Black history now The hub, which will serve as a central resource and home to music, playlists and podcasts Code switch, You had me at black, And Higher education with Van Lathan and Rachel Lindsay. The hub will also have several playlists Black history salute And We must pass. The Black Lives Matter The playlist, which was updated for Black Music Month in June, will also be shown.
Special curation of playlist
In addition to adapting the visual presentation of the platform, each of the black-out playlists will have special curation of selected songs to reflect the current environment. For example, hope to hear a Kendrick Lamar RapCaviar playing songs, a Gary Clark Jr. Music for Rock this, And Ryan Giddens When you stream Blue.
Targeted shelves and advertising
Users in the United States will see a targeted shelf on the home page of both the desktop and mobile app that leads to a blackout playlist. In addition, we will run related ads worldwide on Spotify Free Tier. Both of these efforts will ensure that more listeners will have the opportunity to hear from Black Voice.
The window Podcast programming
Later in June, we will launch Season 2 of Spotify The window Podcast. The early season focused on the lives of essential workers during the Kovid-1 pandemic epidemic, and the second season will develop its storytelling to focus on the experience of the black community at this time. Hear from people like a black business owner, a victim of police brutality and a black police officer in a protest-affected area. The goal is to take the conversation further and share these stories using our platform that helps us humanize each other.
We encourage employees around the world to take the time to reflect on and educate themselves to celebrate Black Out Tuesday. We’ve shared what it means to be an effective partner for the black community and Spotfire will have access to trained mental health providers. In addition, Spotify will match employee grants to organizations focused on fighting racism; Injustice; Inequality; And drive meaningful change. After Black Out Tuesday, we will also come together as a global community for a facilitative discussion of racial injustice.
Now is not the time for silence, and Spotify stands with the black community. As our support continues to grow, we hope that these initial steps and initiatives will help move these conversations forward, promote deeper friendships and bring about positive and lasting change.
Black History is now a hub to highlight the voice of the black community. Or stream the Black Lives Matter playlist below.