One of the great benefits of streaming is that your music can reach so many different people in so many different ways. Some fans find their way by following their own noses to discover, but others stumble upon your song when it pops up in your playlist. When listeners are coming to your bio from within the Spotify app, they have a better chance of pumping your tracks through their speakers.
Samantha Yeh, Spotify’s senior product marketing manager, said, “If we think about how many of our listeners communicate with Spotify, it’s often through a playlist.” “They may be listening RapCaviar, Or maybe they have a song that has been recommended through them Discover weekly Or Leave the radar. So we know that the song is always going to start connecting with someone. But when someone learns something about your music, where can they go to learn more about you? This is actually the purpose of the artist’s profile. ”
Result: You want to make sure that your organic makes as much attention as it gets. In the meantime, we’ve created a space to optimize the given space without doing anything other than the most essential descriptor of the word. Notice one thing – if you don’t make your own organic contribution and you turn All Music / Rovi, Your bio will be pulled from there, but this is your story, you should tell it. A personal touch is always desirable, how NZCA line Did in the example above. You can do anything to get the most out of these 1500 characters.
Do: Write the way you think
Before you write anything, consider how you want to convey your identity to the audience as an artist. Do you want people to think of you as a serious and intense artist? Do you want to communicate that you are always having a good time and that your songs are just right to set the mood for a party? Maybe you’re claiming that your industry is always changing, and you can’t sort through a section neatly on too many chameleons.
There is no right answer here, but the tone of your language should reflect the style of your artist. If you want to let your audience know that you have as much fun as your music, then maybe make your word choices static and informal. If you’re trying to communicate in depth, you might want to create some gravity with your words. The BIOS can give a glimpse of the artist behind the work, which adds a new dimension to the listening experience. With your story comes the opportunity to be as creative as your music.
Do: Tell a story
If fans have checked your bio, they are curious about you. So draw their attention to a story. You may notice something broad in scope that keeps your entire musical journey in perspective; You can narrow down your focus a bit to share what you can get to the essential points of your recent or upcoming project; Or you can make a mixture of both.
Some elements can really help set the scene:
- Where are you coming from How did you get to where you are now? Where are you headed?
- Was there a catalyst that led to the music you are currently making? For example, why did you write this album or song?
- How did your current incarnation as an artist come about?
- What themes do you explore in your music? Or what themes are you exploring in your most recent release?
Above all, consider your story as your work companion. How can you enrich your identity as an artist and the experience of listening to the way you are making music?
Don’t: Forget your audience
Always remember who is going to read. This means that the audience has absolutely no level of familiarity with your music. Based on you, what is the name of your most recent release and at least a few good details about it, what kind of artist you are, if you are a band, and who you have worked with or collaborated with is helpful.
Things are so localized within jokes or references that aren’t helpful for just running across your page that global viewers won’t understand them. If you make some important decisions like this, it helps to provide a brief explanation, but remember you only have 1500 characters; It is probably wise to omit something that complicates your bio.
Do: Invite the whole crew
One of the most compelling ways to fill out your Spotify bio is to highlight your music connections, such as collaborators, producers, influencers, and labelmates. You can actually tag any artist in your bio, which can help listeners discover favorite artists and understand the roots and branches of your work.
“It’s a pretty small way for people who have released music with the same compositions or with the same label,” Ye says. “A lot Strange future People used to refer to each other and each other’s BIOS. All of these people usually tag each other in their bios as a way to identify incoming artists or people who have inspired them in the past or the music they love or are really interested in right now.
Do: Update your audience
Because audiences are often connected to Spotify every day and your creative projects are always changing – new releases, album announcements, upcoming collaborations – you can use your bio as a way to keep fans informed about new developments in your career. While it can be great to keep part of your organism stable, as an artist covering your nuts and bolts, Yeh says it may be a good idea to set aside some biological space for frequently changing, news-type information. That way, the audience knows what you’re doing until the minute they tune in.
Don’t: Be afraid to be innovative
The guidelines suggested above are, of course, only to provide a framework with which to play. You can create something as memorable as your music in less than 1500 characters and sometimes what is most memorable is different from the pack. Can you write a poem that complements your music so deeply that it deserves a place in your bio? Can you compile some of the above information into something cleverly made to look like a recipe from a cookbook? The possibilities are endless, so don’t be afraid to explore them.
– Matt Williams