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How artists are coming together for a virtual festival – Spotify for Artists


One thing we have recently learned is that musicians and music fans cannot be separated. Within weeks of the start of tours and gigs being suspended or canceled, the number of support initiatives (incl Spotify’s own) And the virtual livestream has exploded. While many artists are doing solo sets or live performances live online, others are taking part in larger, multi-acting events.

On March 2, an all-day festival called Don Giovanni Records was held Going the distance, Where label artists serve mini-sets throughout the day. Based in Hamburg, Germany Buzz Cruise Festival There have been several online all-day punk festivals that benefit local venues, such as streaming from the set. Ratboy, Mikey Erg, And Maxwell Stern From Signal Midwest. And a Philadelphia-based musician Ron Gallo The beginning Really nice festival, An ongoing series of events that feature Natalie Pros And Oops.

The biggest online festival ever Shut in and sing, Which is established and serves as a showcase for both incoming and outgoing singers. Five days a week from March 1, fans have been able to buy virtual tickets to watch a two-hour concert with four sets of 300 minutes. These virtual bills often provide unique pairs that you won’t see in real life – and include big names with them. Amy Roy And Emily Saliers Of Blue Girls, Lucy Wainwright Roche, Brandy Clark, Laurie McKenna, Sadler Vaden, Mary Gauthier, Ryan Giddens, And Grant-Lee Phillips.

The concept of Shut in and Sing is March 9, when co-founder / co-producer Natalia Zuckerman She was having lunch with her friend Kelly McCartney, who hosted it Hangin and Sangin Podcast. Together, the pair “realized through our different skill sets and our varied and long Rollodex that this thing could fly,” said Nashville-based singer-songwriter Zuckerman. An enthusiastic response was found in the initial interrogation from those who knew. “The response was – and continued – endlessly,” he says.

Shut in and Sing is expanding until May, where there will be a schedule five days a week. In the coming weeks, fans can expect label showcases from Rounder Records and Compass Records, as well as an Easter celebration and concert “Takeovers” from Americanfest and Smithsonian Folkways.

“People’s incredible generosity and open hearts are constantly blowing me away, and bringing me to my knees with gratitude,” Zuckerman said.

Emigi Sailors of Indigo Girls Shut In & amp;  Sing

Emigi Sailors from Indigo Girls perform live to shut in and sing

Spotify for Artists: How did the idea for Shut In and Sing come about?

Natalia Zuckerman: As it easily became clear, news of the epidemic began to enter our consciousness, that cancellations would begin to become more and more. They started lingering for me, and I quickly realized that the world of online concerts was taking quite a while with artists waiting for the wind.

It seemed to me that this could be a way to turn it into cross-pollination, our wealth, our potential viewership and the opportunity to share our fans. For most of us, even a few more “likes” in our social, downloads and streams make a difference in the blink of an eye, so if big name jobs are on board to share what they have, we can all be able to survive this. It’s part of a smaller world for what we expect on the larger social stage – the people who support us and share a lot of resources. Those who jumped on the ship got it immediately.

Why did you decide to take the idea of ​​a sustainable festival instead of a single event or a one-day festival? What are the advantages of this format?

I don’t think we had any idea how long it would last, but I don’t think we had any idea about the need. Once we start, it stops like a fire and soon it becomes clear that those of us who are interested in the whole good are going to run this thing for a long time. The works of the big names begin to respond and want to help the rest of us, and it begins to be understood that continuing it will benefit all of us.

What were the challenges of integrating virtual festivals?

Compared to things that seem challenging now, what a lot of people are feeling now, I can’t say that something really happened. I know that Kelly and I just wish it could be the most successful endeavor for all of us, to definitely keep us awake at night as well as the state of the world in general. So maybe lack of sleep is the biggest challenge! The rest really feels like a privilege.

Steadwell Performing Live Off Shut In & amp;  Sing

Steadwell Performing Live of Shut in and Sing

Why does something like Shut in and Sing work for the artist community during this difficult time?

Utah Phillips– The great American labor organizer, musician and storyteller used to say, “Live, not kill.” This time the pie is not about taking more; It’s about sharing what we have. We have never come together as a species in any way; There are no people on this planet who have not been affected by this epidemic. The artist community, especially the DIY community, understands this intercon relationship at our core, our foundation. Sharing our experience, our fanbase, even our name recognition so that we can all stay afloat is what the community really means. This is now much more true than before.

It’s about creating something for the fans, for the incredible music community that makes up all of us. It’s a virtual hangout space where people can watch some of their favorite musicians, listen to some of the songs that have created the soundtracks of their lives and connect with each other and with us.

A lot of new music has been invented for people and this is one of the most amazing part. That’s what we hoped would be a by-product of this effort এবং and, of course, enough, it’s working!

Glenn Phillips of Todd the Wet Sprocket Performing Live of Shut In & amp;  Sing

Glenn Phillips of Todd the Wet Sprocket Performing Live of Shut in and Sing

What kind of impact have you seen so far with the festival collectively and perhaps individually for artists?

Every show felt like a deadly flow of serotonin. We are so isolated, and in fact many of us have been for so long, that this time there is really a light shining on it. I think it makes artists feel supported by their fans, colleagues and even their heroes in many cases.

I know that for some artists who are accustomed to playing with others and going solo for this set, it brings a lot of tough feelings. I think this time is coming in general All Of feelings, so that it is completely understandable. And, on a very practical level, it is making money. It’s a small amount, but it’s something – and for many of us, it will make a difference in how we live at this point.

What kind of advice do you have for other artists to do something like this?

Do it! We will all do what we need, as artists and in our own personal circumstances that seem right for us. I think it’s interesting when I hear people say to me, “I see you copying everywhere,” or, “Have you seen that your ideas have been stolen and are creating their own festivities?” My answer to that is, “Great!” It’s not mine. It’s an idea that floated on the ether – and Kelly and I were available and ready to hear the call.

Close the official Spotify playlist and sing:

– Annie Jalesky



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