In this series, we talk to artists about their experience pitching music for playlist consideration through Spotify for Artists (learn how) Here it is), And how landing on them has affected their music careers.
Los Angeles based Leela Pari Hypnotic, beet-forward pops that complement workdays as well as make it cold-afternoon. Like its single upstream “And better“And vibration”All or nothing“Spotify has suffered a major blow due to their inclusion in the playlist Chill hits And A brand new kiteAn achievement that is even more impressive due to Pari’s self-distribution strategy.
We talked with him about being included in editorial playlists, finding his audience as an independent artist, and using his song-in-a-time release strategy to find new listeners and collaborators.
Spotify for Artists: When did you pitch a song for playlist consideration?
Leela Pari: It was in 2018 – I think it was within a month of the launch of the Spotify for Artists pitching portal. I remember, “Oh my God, this is such an opportunity,” because before Spotify, an independent artist really had no opportunity. Especially if you don’t have the budget, as an independent artist, without paying a ton of money for marketing you won’t get a chance to have your songs heard by a lot of people.
So I uploaded “even better” to the portal. That day, it landed on a bunch New music on Friday Playlist, especially European. My guess is that just getting those playlists gave the song a good chance to be sorted by algorithm and it landed on Chill Hits. This is an editorial playlist, and it has changed my life, I swear. There is nothing behind a song that has received nearly a million streams for any artist. [Being included on Chill Hits] Gave me a lot of credibility. Even on a daily level, it gave me something to use as a leverage point in meetings.
How did you know that “even better” Chill was in the hits?
Suddenly, I started to get a huge rise in my daily audience. Every independent artist can probably say this, but I definitely check my Spotify for Artists portal every day. It gives me all the information I could possibly want and much more.
It was very surreal. This is a huge playlist. At one point last year – and more than a year before the song came out – I was getting 100,000 monthly listeners, which I couldn’t even get my head around.
I noticed one of your songs has been added to another European playlist, Pop for the work day, Which is a Finnish playlist for people to listen to while working.
I know exactly which playlist you are talking about. I didn’t know it was a Spotify editorial playlist, but it’s really great. Spotify always tells me that my top markets are Norway and Finland and Sweden – places like this. And I love those cultures so much, so I’m excited about it. But I don’t know how it happened.
Do you think that you are going to perform there?
This is definitely a dream of mine. I think it’s really special – if you understand that all of these trends are human, it really makes sense. As an artist, I can imagine and see what those streams actually mean, and who those people actually are, and where they are listening to their music and what those rooms are like. That music can actually reach so much through an online platform – it’s so beautiful.
What happened when your song was included This is Martin Jensen?
I actually remember that morning. I received an email that I was added to that playlist, and the first thing I did was call my mom and say “Oh my God!” Obviously, his music is amazing. And that happened before the pitching service even went out on Spotify. To this day, I’m like, “How did this happen? Who did Spotify do that?”
I’m an independent artist that has no budget behind my music, and I have multiple songs that have crossed the 100,000-stream limit is very important to me. This really proves that Spotify has invested in having teams to modify special and unique playlists.
Your release strategy has been very song-centric. Response to the way people use music on Spotify?
Yes. The whole of my release strategy is based on the 100% Spotify pitching tool, and the fact that the pitching tool lets you release a song at once. I thought, “I’m going to try to separate these releases, so that I can submit them individually through the pitching portal and see if there’s any traction.”
People hate change in the music industry, but I actually think they are really powerful and beautiful. Instead of holding a million songs and hopefully five of them are perfect enough to release as EPs or albums, you can write a song, record and submit it, and technically come out a week later. Freedom to do whatever you want as an artist. Being able to publish songs on an ongoing basis is really special and really describes how you feel right now.
It’s like your year chart. You can track how you grew up as an individual, not as an artist, without mentioning how you came up with a mix of collaborators.
Yes. The way it spread is great: I’ll put a song in the universe, and then I’ll use Instagram to try to promote the song and then an artist or DJ or producer will DM me on Instagram and it will eventually lead to another song on Spotify. My Recent Songs “On the other hand“With a Bangladeshi artist Tahsan Khan. He just DMDed me on Instagram and it was like, “I heard your music,” which must have come through a playlist because he had no other way to find it.
This is also interesting, because Spotify tells you which artists your listeners listen to the most. For this reason, I’m talking to a few of those artists. If our audience is listening to the two of us, why not try to collaborate?
Can you talk a little bit about yourself All time favs Playlist?
Whenever a song really resonates with me, I add it to that playlist. This is my place of happiness. I honestly don’t know if people hear it. But for me I just thought, “Instead of trying to catch all the trends and just looking for hot songs [right now], I’m just going to wait until the songs hit me.
– Maura Johnston