The amount of time that goes into an artist’s LP release varies greatly and there is a complex system that can affect that schedule. The days, weeks or even years that are invested in writing and recording all the music are of course a key part, but despite the tracks being in the bag, you can decide that the current fan speed is not exactly what you want. To be. And you may have other future plans or music-career situations that determine if you are ready for an album cycle. Considering these and other variables will help you determine the ideal time for release.
Wait until you are ready
First and foremost: Never sacrifice quality for the sake of speed. Holy bone Label manager Brad Sanders, who has worked with many artists, from legends John Carpenter Hyper-prolific You, Insists that “a record should come out when it’s ready to go out. If a band takes four years to write a record but it’s their best record of all time, then it will take four years at most.
Sergeant House Label manager Mark Jetton agrees, adding that following creative muse is the key to publishing new content – a philosophy that has served artists. Chelsea Wolf, Heaven for the deaf, And Russian circles We will. “Ultimately it comes down to the artist who wants to record more music – they want to create something and do something new,” he says.
Even in the hip-hop world-single-centric culture remember it is important to remember that a tentpole release is for the LP artist, so it is wise to give it time to fine-tune as a package. “Through hip-hop and pop music, we’re back to the early days of the rock ‘n’ roll, which was more solo-oriented,” said Anthony Martini. Commission Music, Its home Lil Dickey, Derez D’Shon, And MadeinTYO. “For new artists and those we’re trying to create, keep releasing songs, EPs, mixtape and projects until you need an album.” Through everything, it’s important to pay attention to detail and keep your best foot forward.
Roughly two years standard
Is there a standard cadence for album releases? “Every 18 months to two years is the main line, but there are many exceptions to that rule,” Sanders said. Jetton added, “There are a lot of things to record in music – band availability, when and how they make music. But in an ideal world, every two years can be a well-simplified idea, without taking into account all those factors as well as travel and other concepts.” We’ve had a lot of success with the release every two years, and the foundation keeps the fans busy. ”
Martini’s ideal rhythm is a little faster and more grainy for the hip-hop and pop world, as he notices that an artist is in the public eye through short releases; LP timeline is secondary. ”You definitely want to get new types of music every six months or so. It keeps fans active, keeps algorithms up and helps keep growing, “he says. But even then, it’s important to look to the future and make sure that when an album hits, it hits with a push.” You may have a single by the artist that is potentially huge, where it makes the most sense to hold on to it until you have a critical mass, “he said, meaning it’s better to keep the interest bright with a good single pepper before dropping. Then released an LP, when fans really fell for it.
Timelines must be planned keeping an eye on the overall strategy. “New artists will sometimes record material and want to throw it straight away without seeing the big picture of what we and they are trying to achieve as a whole,” Jetton explains. “I think it’s important for new artists to get more songs faster, but if you keep doing it and you’re not making too much of an impact, it’s important to re-evaluate.”
Evaluate your speed
If two years is fairly ideal for an album-release cycle, can that period be made longer or shorter? It all comes down to the speed of a band.
The decision to speed up the release process may come as a response to the approximate factors that have accelerated the process. “If your track starts to go viral, it makes sense to rush and try to put together an album or a project,” Martini explains. “Sometimes it’s less predictable when a track flies – maybe a song will start to get a ticket and go crazy. You just have to be more discriminating with the help you render toward other people. ”
Similarly, increasing the time between releases can also help prolong the tail of the album cycle. “If a band does a support tour after a support tour and the speed is in their favor where it makes sense to give them their own title, you don’t want to disrupt that,” Jetton explains. Sanders agrees, adding, “Getting the band out on the street and in front of people can help prolong the cycle and drive late discovery, especially if they continue to play with more people.”
Snacks between meals
Keeping your fans busy is the key to building a lasting fanbase, so if the artist travels or sees gains through viral hits towards the end of the album cycle, it’s important to respond to those gains, ideally by releasing new music in small iterations (singles and EPs).
When it comes to reading and responding to the needs of the audience, hip-hop artists can make it a bit easier. Because of the underlying structure of music and how it is made, hip-hop artists are able to create and express elements much more frequently than their rock counterparts. “Rock bands have a long process of recording and mixing, where a rapper can take a bit and pump a song in a day or less,” Martini said. “It’s a little more instant gratification with hip-hop. It also helps in that single culture -[there’s a] It actually takes a small amount of time to create a song. “
For a rock band without easy access to the studio or to record extra handmade material, the labels have a few extra tools in their kit that help prolong the cycle and keep the interest fresh. “We’ve accelerated EPS-B-sides or covers, for example বা or a deluxe version of the previous record to help keep it moving,” Sanders said. It’s an easy way to provide fresh ingredients that may not be at the LP level, but will satisfy the artist’s fans for at least a while.
All in all, the right timing in the release is a work in balance between the artist’s productivity and the audience’s appetite, and at its center is the promise of quality and consistency of all products. “Always make sure that what you’re putting in there is the best that it can possibly be,” Jetton insisted. “Keep respecting it until you get there.”