SPOTIFY

Camp – Spotify for artists


In this series, we talk to artists about their experience pitching music for playlist consideration through Spotify for Artists (Learn how here), And how landing on them has affected their music careers.

When Taylor Meyer and Evan Westfall give up their self-release First album As Camp In 2016, it was one of their proudest moments. The lead singer and guitarist Meyer recalls, “We literally uploaded it to CD Baby and paid $ 60 for the year and it was.” In two months, they were happy to see their song “Ohio”Was gaining traction in Spotify. “We just watched it, surprised that it also had thousands of plays,” he said. “Then one day I woke up and it went from 3,000 plays to 10,000 in one night. And then the next day it was 38,000 and we were like, ‘What’s going on?’

They soon discovered that the banjo-powered track had found a place in the Spotify playlist. Suddenly it’s in two more. Within a week it reached No. 4 on Spotify United States Viral 50 Chart and finally landing Global Viral 50. The camp had no marketing plans, no social media tricks, not even a manager শুধু just heartwarming music that resonated with audiences beyond their birthplace, Columbus, Ohio.

From the ground

At the time, Camp was playing in an open mic, coffee shop and Mexican restaurant in Athens, Ohio, where Meyer attended college. The combination of these two homespan punch acoustic rock and sudden indie folk attracted a small but loyal following in the university town. “It wasn’t glamorous, but we had a really fun time,” Meier says. “That’s how you own your skills. This is how you get used to playing loud and not listening, so that when you Tax It means something to hear. ”

Now they have heard more people than they imagined. The band is selling shows across the United States and Europe. They’ve played Newport Folk, Austin City Limits, Outside Lands, and Firefly, and their audience spots Spotify from Seattle to South America to Australia. Last year, the camp grew from two to four, with Matt Vinson joining the bus and Joe Cavalek on the keyboard. The expansion reflects their evolution in sound, from their debut air picks and hollers to the 2019 full-bodied folk-rock By and by, Their third studio album, which has landed Billboard 200 and topped the Heatseeker album chart in the first week. In November, they hit their first No. 1 hit BillboardAdult alternative song chart with “Peach fiber, ”A well-groomed love notch that highlights Meyer’s humorous poetry and Husky Howell.

Getting to this point was a bit unrealistic for all the guys up front. “Spotify was our guardian angel,” Meyer said. After “Ohio” goes viral, “Misty“And”Wanderer”Proved to be the perfect fit for such playlists The sound of the morning, Your favorite coffeehouse, The roots are growing, Happy Folk, And more. It is in these playlists where Camp was originally “discovered” and introduced to Attorney Jeff Koenig, who then took them to their manager, Adam Sensenbrenner. “Honestly, we hired him because he flew from New York to Ohio to have a face-to-face chat with us. And that means a lot to us, “Meyer said.” No one else was willing to fly in and meet us and shake our hands and eat pizza and beer on the sofa for a few days. ”

Using data to plan shows

Sensenbrenner believed they had a strong career ahead of the camp – both online and off. He realized that their streaming numbers could translate somewhat strategically into ticket sales. “We booked their first strong headline tour with a combination of their strong Spotify market where they played Rainbow Kitten Surprise Last year, ”said Sensenbrenner. He has been successfully routing the band’s tour using the camp’s Spotify data. “It showed us that people were discovering the band on a playlist, and then they were going to their profile and really digesting the music,” he says. “The data was pretty reliable, okay, these people00 people from St. 00’s. Louis everyone has heard this whole album more than once, so let’s try to make a date there. With a large online audience from Berlin to Boise, the band was willing to take some risks. And they started going to cities that weren’t immediately on their radar, and they served in a packed room every night on their most recent tour.

Although playlists and streams have helped move the camp’s career forward, they still see themselves as an old school band and their reflective, underground mentality shows it. “I’ve grown a lot this past year,” said Mayor Krons on the track.By and by“A tired wisdom that denies some of his moxie of twenty years.

“I just want to create sincere, honest art,” Meyer said. “I like to think that people listen to things that resonate in their hearts. If you don’t make music that you do, it won’t be heard.” That confidence shines on stage, but so does her appreciation for being there. ” From returning to Ohio and selling our own city venue, “Meyer reflects,” you know, I think I really woke up. ”

– Stephanie Garr



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