Social media has made it easier for artists to connect directly with their fans than ever before. Each platform has its own special power, but no social media platform can actually encircle all your relevant information. Write a polite “official website” separate from the polite website, your Wikipedia page, or any other site and page that may be about you but not controlled by you and your team.
The advantage of the official website
Basically, an official site maintenance provides a single destination where everyone – fans, record executives, managers, journalists, spotify curators – can see what you’re doing and find out how to get involved the way they want to be involved. . Since you have control over it, you can be sure that your activities, your background, and your career events are 100% accurate, and you can keep it up to date with current photos and other information that you think is important to your image and your relationship with the public. Relationships.
This will save you time in the long run. For example, if you provide media kits and press photos on your website, you or someone on your team will not have to spend time answering reporters’ questions with photos and bio attachments. This can be the best way to ensure your fans come to your show and flaunt their devotion, as you can keep your travel dates and merchant stores where they are easy to find.
A website also proves that you are a professional who takes your career seriously. For potential team members such as managers and booking agents, a well-managed site is a clear sign that you are serious about what you are doing, and how active you are – that you are working regularly, you have received a release for promotion, You’re moving on to the next big thing. And as a creative outlet, it gives you another chance to emphasize and control Your visual identity.
The really big part about having an online spot under your control where all these resources exist is that it can act as a hub from where you can direct people to all the other places that they can engage with you. All your social channels and your Spotify page can be easily linked to each page and of course, you can link back to your site from other sites when you are eligible.
For an excellent example of this type of artist center, take a look Lucy DakasOf Official website. It’s simple and clean. You can get in touch, check out her live dates, watch her videos, stock up on Merchant, sign up to her mailing list, and get in touch with her team. It contains purchase and streaming links for all its releases and points to its social channels. It puts you at the center of Lucy’s online universe.
How do I create one?
If you have the funds, you can hire a designer to create a website for you. But if you’re on a tight budget, the news is good: assembling yourself has never been easier, commonly known as “website builder” একটিa program that provides predefined templates (you can use it to create your own code) to create a site. Most website-building services come with a price tag, but it’s not a steep one. For what they offer, the investment is fair, and using one will certainly be more affordable than hiring a web developer.
Like wealth Wicks And Squarespace Website creation giant. They’ve both been here for a while and they have a wide range of design templates. You can create custom pages and pick from pre-existing pages to set-up everything you need, and they’re also there to optimize your website for the mobile interface, so it’s easy to navigate on a phone or tablet. With a website builder, you are often given a URL that includes the name of the service, but you can purchase your unique domain name through a registrar Domain.com Or Go, Dad, Or sometimes even the service itself (Weeks does it), And use that URL With Site you created. Most website creation services can take you every step of the way, making the whole experience much less terrifying than it sounds.
There are also music-specific website creators Bandvista And Bandzoogle Which gives you features like built-in music player and metrics that tell you how fans are using your site and media. And there is Music glue, Which helps artists set up online business stores. In some cases, larger website builders have existing store options that are configured to trade, meaning they have the tools to take orders and process payments securely.
Do’s and don’ts
There are many do’s and don’ts for designing your own website. For example, you don’t want to clutter up pages with too much information (visual or text) or use complex fonts that are hard to read. Make sure it’s easy to navigate; Users should not close their eyes to find the menu. Working with website-builder templates is an easy way to avoid many simple design mistakes.
As for the information, here is a checklist of useful things to include:
- “About” page: usually includes some types of organic
- “Tour” page: A list of show dates with ticket purchase links
- “Press” page: This may contain media kit, press release, audio, video, press photo, one-sheet, etc.
- “Contacts” page: Ideally it will contain a link to the email address for the appropriate group members and that is No. A contact form
- “Shop” page: This is the place for goods
- Social links (usually inserted as widgets)
There are some extras that you can throw, which are not necessary but can add to the fan experience. For example, blogs can be a great place to share thoughts and messages that are not understandable on any social channel.
The official artist site remains equally the best tool for fans and industry professionals so they can understand you and engage with your work. And it’s just a few clicks away.
– Matt Williams