Independent artists now have access to any previous information about their audience. Using this information, Spotify app for artists Keeps a lot of audience data at your fingertips: Who’s listening? Where are they located? What else do they like?
Understanding this data is valuable for all parts of the music making business. It can help you discover where to travel, how to market yourself, what tracks to focus on, who to collaborate with, and potential new audiences that you can develop. An artist whose data can be firmly grasped can turn music-art games into guesswork and opportunity into a focused operation.
To help you understand the wide range of statistics available and how to use them – we spoke with Emily White, Spotify for Artist Product Manager.
Spotify for Artists: So, what can the Spotify for Artists app give an artist?
White: The most important part of Spotify for artists is data access which helps you understand who your audience is and where and which songs are connecting most with the audience. Access to this information enables you to make informed decisions about how you market your songs, who you collaborate with, and where you will view and promote your music around the world.
It helps you feel more connected to the real people who are streaming your music, seeing what kind of playlist they add to you or how many people are listening to your music in real time.
What does the app’s “audience” section do?
The Audience The section displays a timeline of your total audience, streams and followers. This enables you and your team to realize how you’re doing in Spotify over time, showing potential partners how your audience has grown or comparing your recent release with your recent release.
How can you understand people listening to your songs The source of the current Chart This chart shows you what percentage of your total stream is coming from any source of Spotify, such as directly from your artist profile page or from our editorial playlist. This chart will help you understand if people are actively searching for your music, saving it in their library and adding it to their personal playlist; Or if they find your music through our playlists, mainly like Discover Weekly.
You can also learn about the demographics of your audience Age, Gender, Top countries, And Top city Charts show what percentage of your visitors are male, female, non-binary, or indefinite gender, as well as age crossings. You can also see a world map showing which country and which city your music is playing the most. This information can help you refine your promotion or secure new partnerships.
Another feature that is helpful with this The audience also likes it, Which shows artists similar to you based on a combination of music discussions and trends on the Internet, we collect data from Spotify’s audience. Use this information to find the perfect tour or partner – or use it to better target your marketing
What does the “Music” section of the app do?
It displays a catalog of your songs and releases and helps you keep track of how your recent releases are working on Spotify, understanding which songs are most engaging with listeners, and how people are discovering and listening to your songs, They have been added with no playlists. This section enables you to view and compare the total streams in your release.
For each of your songs on Spotify, you can watch one Timeline Of total flow, a The source of the current Chart that shows [how listeners] Discover and play your music, Top countries, Top city, And a chart that enables you to compare song performances in different countries. All of this information helps you stay on top of how your latest single is performing and compare track performance.
There is one in the music section Playlist A tab that shows you which public playlists have been added to SpotFi and how many times your music has flowed from those playlists. Spotify’s listeners have created millions of playlists. These are a great way to understand your fans. They help you realize how your music resonates and how your reach has increased. They can also affect other types of playlists. When fans save music to their playlists, it’s an indicator of their favorite music, which we use to create recommendations.
And what about “home”?
When you have a new release, you can get a pulse check on how your most recent release is working with real-time streams. You can track your new release live stream for the first seven days. The live stream count is updated every two seconds. The home screen shows how many people around the world are now listening to your music, the most important statistics of the past week, summaries of your top songs and playlists, and cards highlighting timely milestones and educational resources.
H Christopher R. Wingerten