Travel is a huge focal point in the careers of many musicians. When you really develop yourself as an artist, see who your fans are (and ideally sow the seeds for a new group), and gather the kind of life experiences that will make the future better for music but a ton of work and Stamina is needed, not to mention financial commitment, so deciding when, where and how to do it is not something you fly.
Partially responsible for the rise of names like Ground Control Turing Partner and Agent John Chavez Titus andronicus, Vivian Girls, Fucked up, Waves, And many other seasoned artists, as well as more recent success stories such as Whitney, Show me the body, And Beach fossils. Chavez’s experience in the area spans more than a decade; He knows how to find the sweet spot where a band can capitalize on buzz. We first talked to him about the most effective way to get on the road.
Spotify for Artists: What are some ways to know how and where to book a successful tour?
John Chavez: Regardless of where a band comes from, the things we look for aren’t terribly different than the things we were looking for ten years ago – online and press that kind of thing. The difference is that we have more detailed metrics that mean what we see and what we see. If you see something like Spotify for artists, you can see the band’s top 50 markets – top 50 countries, top 50 cities, and more. With that information we can see and say, “Okay, you’re a band from the UK, but it looks like you have 30 of the top 50 markets in the United States; it might take a while.”
An international band coming to the United States now has to deal with more than ever before is the visa process. It can be really hard for an international band to show the State Department that what you are doing is valuable, unique and that you deserve a visa for it. So if this is difficult to enter the country, it is more important to make the most of it while you are here.
If a band already has a strong and growing number of fans on streaming services, is touring even necessary?
There is no comparison between taking to the streets and building an organic fan. Spotify or any other streaming service can be the black magic thing that can go from Y to Z, but you have to start from X. It’s just playing shows, meeting people, playing with other bands and building those friendships and connecting streaming staff can help take it to the next level very quickly, but there’s no guarantee that something is going to happen or last long.
Do you think a young band should be expected to take on their chin on their first tour? What could be their unrealistic expectations?
I would never say you should expect to carry it on your chin, but it’s important to be realistic when you’re out on the street for the first time and selling tickets to people. Many times there is a whole world of likes [online] The feeling of having a fan base before doing anything active to create it. Many people feel that they have a hard time on the road when they go out for the first time because traveling is tiring. It takes a lot. It takes 100% of your time as long as it is and you are not doing anything else that time.
You never go out and get rich on your first tour or even your second tour. You probably won’t get rich by going out on your tenth trip. But if you work properly and purposefully, you can build it into something where you can see significant living income without traveling. But you won’t get as good as a live band unless you play a bunch live. There is no way to do this unless you are on the road.
Is there a time of year that you recommend deliberately avoiding or targeting?
In general, there are loose breaks in spring and autumn when colleges are in session. Histor Historically it has been considered the best time to travel to the United States and summer is the best time to travel to Europe due to its rich history of festival culture.
That said, if you’re a brand new band and it’s on the road for the first time, it’s going to be really hard to travel in October because … [it’s] The major travel seasons in the United States, [so] Some markets that historically could be one or two good shows a week, now have one or two good shows at night.
So we generally recommend that bands make packages with their friends and go on the road together to reduce costs, be it sharing gear or van – just trying to be responsible. But usually, [March] June is the main U.S. travel time, and then Labor Day for Thanksgiving.
I also feel like a lot of people এবং and I still deal with it all the time দেখুন look at a calendar and don’t necessarily consider the fact that a 300 mile drive in April takes six hours and a 300 mile drive takes twelve in December. The weather becomes a factor, how expensive it is to get from place to place, and how many people want to go to the show. If there is a snowstorm in Boston, people will not be able to buy tickets.
The young band X comes to you, and on paper they have all the correct credentials. What do you think is the smartest scene for them to go out for the first time?
First they [should] There are some things online; They [need] Attract an agency like ours and have someone sign up to do it. What would I probably do to help break that band, especially in a market like New York where there seems to be an endless supply of people out for shows, if they come for a long weekend or even a week and try to get them as many different things as possible. I think we have this romantic idea that “we’re going to have a New York show; it’s our first show and will look like all 200 RSVP’ed people on Facebook.”
For a band of this size, the most important thing is to be seen by as many people as possible and not try to have as many people in a room as possible. For example, if you see 400 people in one show versus 500 people in three different shows, then it is a win. There are many options for venues in New York where there is a bunch where there is a crew of people who will be out at the venue initially. But I would say that when you come, make yourself available and meet as many different bands and musicians as possible; This is the most meaningful thing a new band can do. Those connections will take you to the future.