In front of his band Cherry Glazer, Combining the millennial feminist mentality with the alt-rock sensibility of the 90s, Clementine Krevy has become an indie heroine. But there would be no band to start with unless Crevy is a musician first and foremost. Legendary guitar maker Fender seems to have gained recognition when they approached Creevi with an approval proposal.
Since Crevie started her band in high school (in high school) in 2011, to release their third album in 2013, Stuffed and ready, Cherry Glazer is sometimes a jockey, a fine, socially intelligent কিন্তু but still lazy reef হ happy-alt rock brand, ranging from low-fi tunes. In the context of building a bond with Fender, Krievi took the time to talk to us about how bands and gear companies can achieve rock ‘n’ roll symbiosis.
Spotify for Artists: Have you played fender guitar from the beginning?
Clementine Crevy: In fact my first guitar was a Mexican strut, a fabulous black fender that my dad got for me. And when I was 13 I started playing it endlessly. That’s what really led me to play the guitar. At the time I was listening to everything, but guitar-based music, from folk to rock and punk. And I loved it Sex pistol And Misfit, But I was really entering Eddie Hazel And Deception And Al green. Then I started the tour with that particular Mexican strut. Then I got some of their guitars, now I’m back with a straight standard that I got in 2017 [second album] Apocalyptic Coming out I got that new guitar and modified it so that it only has a humpback and a volume knob. So I have been playing Fenders for most of my guitar life.
So how is your relationship with Fender?
My band, Cherry Glazer, has been recording and traveling for several years. So I think they probably found out about us and saw that I’ve been playing Stratus for a long time, and we’ve built a relationship. It’s been amazing – I love Fender a lot. They have supported the band and many other great musicians and I am really proud of the kind of relationship I have with them.
How has this helped the band so far?
We did some advertising with them and they gave us really good gifts. This is probably the most terrifying part of the whole thing. And I got that base, and the tweed twin amps that I got. [Laughs] No doubt the gear they gave us has been used quite a bit. I’m using my lightning, and my band’s lightning player is using my lightning. I’m using it to record and travel, and I love shit from it. This is a custom p [Precision] Alloy
And how do you think it has benefited Fender?
I think it allows them to get involved in the DIY scene and that’s pretty cool, because that’s where a lot of great things happen.
Clementine Creevy in CJ Harvey’s Cherry Glazerr photo
You’ve done some promotional projects with the company, including a video from the Fender Player series and a guitar Gift competition Where fans posted videos of themselves playing “That’s Not My Real Life.” How was it
The gift of the guitar was a cool element to our relationship. I like the video I made; It was really nice to see all of our fans get together and do something creative and fun. It was really special to see. But choosing a winner was really hard, because everyone is so awesome – it was a sweet thing. I think just because we are a part of their advertising campaign is extremely cool. And they are real supporters of our music and our growth. And having people like that in your corner is really important and special, because it makes you feel supported and it makes all the difference in the world, I think.
What would you say to artists seeking their own gear approval?
I would say, it looks sticky, but be yourself and believe in yourself, and I think that’s what always creates the most honest art. And then I think a lot of great things come from that.
Do you think some genres are more favorable for corporate sponsorship than others?
No, I don’t think so. I think the most important thing is that you write good songs that connect with you and the specific audience. I think what’s great about music in 2019 is that we really dropped the genre. We live in a time when a lot of music is being made and heard.
How did you develop your own guitar style and sound?
When I formed my band, I got a kind of sound – it comes so organically that it’s hard to tell when you’re inside it. I think it’s easier to describe if you’re outside. But I think watching lots of live music and mixing your whole soul into what you like to do, playing guitar for me and running around with my friends … I’ve developed my sound through these two things.
Any separation message?
I think I’m lucky to be a part of Fender’s world. They have supported us so much and it has been really great. And I have to quote [Minutemen bassist/indie rock hero] Mike Watt and say, “Start your own band!”
– Jim Allen