SPOTIFY

Elohim – Spotify for artists


In this series, we talk to artists about their experience pitching music for playlist consideration through Spotify for Artists (Learn how here), And how landing on them has affected their music careers.

When Elohim2017 single “Sleeping eyesLanding on Spotify’s Viral 50 playlist, he knew his life was about to change – but he couldn’t predict how fast it would go. The LA-based singer, songwriter and producer moved away from playing Bach And Chopin Catching and collaborating on a spot at Coachella as a child Skrillex At record time. Elohim credits her parents for pushing her towards classical music at a young age, even through piano practice when she kicked and screamed. “Even though I didn’t like it at the time, it taught me incredible discipline, which helped me become a musician, writer and actor, I am today,” she says. “I still have that work ethic in me, so you can rehearse my set for me at 10pm on Friday.”

For its rise in indie and pop rankings, Elohim points to Spotify as one of its most important tools. “With all honesty, I don’t know where my career would be without Spotify, which is a wild thing to say,” he admits. Elohim has used playlist submission tools on numerous occasions, first seeing success with “Sleepy Eyes”, which remains his most streamed song on Spotify.

He has become particularly intelligent with his submissions. “It’s always hard to pick a song because they all become your kids in a fun way. I know my friends so well now that I think, ‘I think they’ll love it,’ or ‘I think it can help someone come out of their own head and calm them down, they need this,’ ‘ Elohim said. Following his insights certainly worked.

Catharsis in song

Featured in numerous other playlists, including Elohim New music on Friday, Indie Pop, Young, Pop women, And Mood booster. “I think specifically,‘ for liberationPanicked, ‘I was present in the cover art for indie pop. It felt surreal, ”he recalls. Evidence of Elohim’s multidimensional appeal appearing in such a wide playlist. His songs are wrapped in a somewhat humorous electro-pop catchy, cathartic melody in its classical roots. But instead of strictly defining his word within the boundaries of the genre, he describes it in such a way that it is meant to make you feel: “This is a quiet place where you can go if you need to feel unconditional love and support,” he explains.

Many of his fans will agree, turning to Elohim and his music as a source of comfort – and a great dose of reality. Mentally raw tracks like “Panic Attack”Pills, “And”Xanax“Speak directly to her struggles with depression and anxiety, but she has become a mental health advocate both online and off. In May for this year’s Mental Health Awareness Month, Elohim donated 100% of her monthly earnings from her Branded EP-Focuses on mental-health promotion and support in charities. As a musician he finds that having a support system is invaluable, and being especially open and honest with his label and management is especially important. “I think it’s important to push yourself, but also learn your limits,” Elohim said. “It’s really helpful to be open with my team and the people around me. I want labels to provide a kind of therapy network for their artists. Therapy is crucial to my road to feeling well, but therapy is incredibly expensive, ”he added.

Of course, music is also a major part of Elohim’s own therapeutic process, and it is more powerful – or rather electrifying – to be able to share its art and spread it to many audiences. “They have a reason to call the artist‘ buzz ’. It actually feels like feeling electricity through your body, “he explains.” Whenever someone just says ‘I love your music’ or ‘Your music got me through hard times,’ I’m very grateful.

Although Elohim has now hit millions of streams on several of his tracks, he finds that this pack can be hard to cut. “There’s a lot of music being released, and there are doormen you have to trust and that can be very frustrating,” he said. But at the end of the day, he tries to stay positive. “I think it’s a beautiful thing that we can put music in people’s ears in any way. Music is a “sadha. “

– Stephanie Garr



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