If you want to know how to navigate the music business, you can’t ask for a better tour guide than David Airwood. He has worked on strategies with big names Kanye West And JZ, Such as zeitgeist-defined action helped in career development Strange future And Internet, And has served as CEO of a leading company Farrell Williams. He is the founder and CEO of Three Quarters, an artist-innovation company.
Airaudi has compiled a fair portion of his knowledge Made Luck: The Modern Musicians Field Manual, And this is not your typical music-business book. “When I first left Interscope to start my company,” he said, “my tagline was, ‘Artists are entrepreneurs.’ And that’s how I treat them. ”Airaudi’s book, similarly, guides creative people through the mystery surrounding the music and the business world. It is full of anecdotes and sharp observations about where the music industry is now, and where it may go in the future. Airaudi It can’t be a step-by-step guide; Her main goal is to build the confidence of musicians to be creative entrepreneurs as well as entrepreneurs.
We asked Airwood what he thought incoming and upcoming musicians should know before diving into the deep end of the business.
Do: Practice performing to find out who you are and what you like.
Airaudi says that recording – even in a home studio – is important to get an idea for sketching out your art. “You’re doing the norm,” he says. “What is it? What do I sound like? What do I want to do?”
Then, booking a concert in a small venue will give you a live performance and a sense of your attitude towards it. “If you book a show locally and you go to play and four people attend, that’s going to happen, and you finish the show and you say ‘Yeah, it was amazing,’ then you should travel,” he said. “But if you like, ‘Only four people showed up, and it’s bad. I think I’ve done a terrible job,’ then maybe what you should do is travel.” While Airaudi acknowledges that travel isn’t absolutely essential to getting your career off the field, he said live performance builds a strong foundation. “There are other ways of doing business that you can manage,” he says. “You can be an artist now and not have to travel. But I think it’s a great way to start. Do a show. How do you feel? Do you like it? Are you good at it?”
Do: Learn to think like a businessman.
Most of it Made fortune Fooling the music business while puncturing myths about the “Rock Star” ideology, giving precise definitions to opaque jargon such as “record deals” and “line checks”. It’s intentional, Airaudi says. “We make things extra complicated,” he says. “We artists think that the record deal is a sacred pebble, and it’s some crazy thing that they don’t really understand, but they know they need one. But they don’t know why they need one.”
When it comes down to it, music is a business, and knowing its nuts and bolts is just as essential to any other business. “We don’t stay away from these terms or like to talk in these terms or think in those terms at first,” Ayraudi says. “To see it, ‘Music courtyard? These people are fools. ‘But your inability to overcome the fact that Excel spreadsheets are not cool is hindering you. [things]. ”
Photo courtesy of David Iraudi
Do: Be confident in your own ability to guide and expand your industry.
“Kanye West is a perfect example,” Ayraudi says. “From the beginning he was, ‘No, I’m this good. I’m great. I’m making great art. I’m changing the world through my art. You have to pay the price. I’m wearing what you’re all wearing. I’m wearing? Now I’m it I’m going to make it. Are you all wearing my shoes? Now I’m going to make shoes. ‘At that time, he was haunted by her.
Starting with your music is, of course, essential. But it’s also possible to realize its maximum potential, and it can start with something that is as flexible as a merchant’s piece. “I see artists who understand their value, who are creating incredible art that is influencing millions of people and who are realizing value across the market,” he says. “Not with [records] And CDs, but with shoes, with shirts, with fashion shows, whatever the natural spread of that artist’s ethics. The pinnacle of where artists and art should go, and where business should follow and help us go. “
Don’t: Define success on someone else’s terms.
While there are some basic things in business that should not be overlooked, achieving success in the music business means following your own passions they’re telling you to dominate the world or not. “Another myth that is starting to pop up is, ‘You have to be canine, you have to be J-Z,'” Ayraudi said. “No, you don’t. Maybe you can just be yourself. If your art is you and your music is you, then your business should be yours. Everyone defines success differently.”
Airaudi emphasizes that music is the most important part – and that creates mystery Made fortune Punctures – the ability to create connections between performers and their viewers. Success should not be defined by how much money you make or the size and reputation of your tour. “Going back to the essence of this book, we’re creating people, art, trying to find our way around the world,” he says. “If we’re starting from that baseline, it’s probably being created [$50,000] A few guitar paddles a year, some merchants, some streaming money and some publishing checks are enough. People might say, ‘Oh, you’re not on tour, you didn’t play coach.’ No, but maybe you don’t want to play coachla. All right.
“At the end of the day, it’s a business,” he said, not every business is made to be huge. “You can run a small mom-and-pop cupcake shop in a non-hipster area, and if that’s the definition of your success, do it. Don’t get carried away by all the other myths and mysteries you’re trying to get. You’re off track. ”
Do: Design the right career for you.
Airaudi’s original draft Made fortune A few case studies are included, but the final copy provides specific advice in favor of a larger text. It is intentional. “There’s no cookie-cutting method,” he says. “But the beautiful part about streaming, and the beautiful part about the festival, and the beautiful part of all these platforms is that they exist to help you build a real career as an artist. The lie we’ve sold is that using all these tools is a There are certain ways and a certain result that will happen if you use them.But the reality is: these are all just tools.You have to use those tools to build your own house.You have to be, and it will be designed as you wish. “
– Maura Johnston