How many times have you looked at a picture of an artist and thought: “I wonder how they sound?” Think Prince And purple. His, Never without its trademark shadow. From everyone Shirley Per Slipknot, Lady Gaga Per Janelle Moni Of course recognized for their music, but their aesthetics are just as important and instantly recognizable.
Your visual identity isn’t just an extension of your industry – it’s an aspect of you that fans can buy through March, even brand collaboration, and pay extra dividends as a result. Although style will never win over style, once you arrange the music, there are countless ways to lead the audience. A potential fan can get involved through a video, or an Instagram feed, or an incredible, multi-sensitive live performance.
For our Atlanta installment Co. LabNation is our nationwide event series, designed to connect you with industry experts, to help you expand your network, and to understand the nuts and bolts of the modern music industry – we’ve brought a selection of experts to talk to the power of visual identity. Technically, from a film standpoint, a label point of view, a stylist and a creative director, our panel was stacked up, and since we wanted as many artists as possible to benefit from their ideas, we filmed the whole thing.
We hope the videos in this series will give a jumping off point, perhaps awaken an idea, or even inspire a pivot. But the most important thing to remember is that creating your visual identity should be fun – and you don’t have to do it alone. Just as in music making, experimentation, collaboration and evolution can be an integral part of the process.
Watch the next installment of our video series arising from our Co.Lab event Here And below, and see This place For more information on upcoming events.
Conglab is an event and video series for working artists to meet their colleagues, get advice and make their careers the best workshops in the business. Presented and presented by Spotify for artists. Visit to learn more co.lab.events.
Mikel Moore about using your identity to stay fresh
As the managing director of General Monir’s Impression / Production Company, Wandaland, Mikel Moore advanced into the art of painting as a science. Using Moni’s powerful, multi-level visual identity evolution as a blueprint, she created a comprehensive guide with a style Bible and inspirational references to follow the new artists of Wandaland. In this Co.Lab talk, Moore uses that guide to bring the screen back to stay fresh through the album cycle.
Jasmine Benjamin is about creating and developing your style
What you look like is not just what you wear. Your style can help fans understand who you are and what you believe in, helping you connect with your audience before you open your mouth. Jasmine Benjamin, who has worked as a stylist and creative director like artists Miguel, Destiny Rogers, And Anderson, Shares some of his trade secrets with recommendations on how to create and develop your on-stage style.
Preston Hershorn on building a meaningful community
A strong Instagram presence is essential for any aspiring artist. From a constant source of inspiration to ways to promote projects and communicate with fans, the platform has come to redefine the intersection of visual identity and fan engagement. Preston Hershorn, Creator Marketing Lead on Instagram, explains the underlying explanations for using social tools to increase your audience, tell your story, and build a meaningful community of fans.
Carlon Ramang is about connecting your audience with a visual world
Whether you’re just starting your career, transforming from a breakout first project into an often scary second attempt, or trying to remind your fans who you really are, at what stage it’s important to know how to connect with your audience. Carlon Ramang, Creative Director of Atlanta-based label LVRN, explains how to create a visual world where your audience can connect with everyday.
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