At Spotify for Artists, we know that there is more to a musician’s ear than just meeting his ears, so we’re always creating ways to expand your creative possibilities for storytelling. From the day of Michael JacksonOf Thriller Or even as far back The BeatlesThe first visual album, A hard day night, Creative expression has changed the music experience of fans. In the age of streaming, we know you’re looking for more ways to provide visual context for your music.
Enter the canvas. We’ve been testing this with selected artists for some time, and today, we’re inviting some active Spotify users to join the beta for artists users. So far, it has been a big hit for the artist team and fans alike, reaching millions of listeners every day. We saw some amazing uses of canvas, and wanted to share More details and resources For the artist team on what the canvas is, why artists like it and how to think about your canvas strategy for new releases and catalogs. On us New site, You will see some strong use of canvas in the last one year – which we hope will inspire more creativity.
Here’s what you need to know about Canvas and the beta program:
What is canvas?
Spotify for canvas artists and Spotify Analytics are part of our ongoing efforts to empower users to create their own innovative visual experiences. This feature gives you the power to move your music – literally – most commonly seen on the Spotify mobile app on Android and iOS, allowing you to create and feature your own looping visuals in the “No Playing” view. It’s a way to notice and create a vision – and a great way for you to share more with your audience, hopefully they will turn into fans. Adding a canvas can help keep your audience engaged; We’ve seen that adding a high quality with a track can increase stream, save, artist profile visits and shares.
Through the expanded beta, we hope to inspire artist teams to consider canvas as an important and unique part of their release strategy. However, this is not just for new releases – once in the beta program, artists can express themselves across their entire catalog by adding a unique canvas to any track or album.
The goal is to give you a richer way to express yourself and allow listeners to connect more deeply with you and your music. We continue to work with additional features as well as more tools and metrics to help you better understand how your art is reaching your audience.
What you need to know if you are in beta
Canvas is an opportunity for artists to create some interesting visual content for their listeners: a continuous loop or hard cut that will lead the viewer to a more visual identity and add texture to the description of an album. Once you’ve received your invitation, or even if you’re not on the list (more soon), it’s an opportunity to increase your ability to think more outside the box, to be personal, and to touch the audience in a multidimensional way. .
Check out Canvas policy guidelines For details and specs, read through us Canvas matrix Guide and scan us to see how to track these Top 10 Canvas Tips To see how you are invited to beta, this new format may be most effective for you.
If you do not receive the invitation and are interested in joining the beta, Sign up for our waiting list So you will be the first to know about any new announcement.
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