Imogen Hip on Technology for Artists – Spotify for Artists

Imogen hip Always forward-thinking-and restless forever. He signed his first record deal at the age of 18 and helped set the tone for electro-pop in the 21st century, as the first half of the two Frou Frou, And then as a solo artist known for his innovative use of instruments and sound manipulators. In fact, his 2005 track “Stealth“It was one of the first big pop hits to lean too heavily on Vocoder and its effects started from the OC’s most parody moments. Jason DeruloIts the biggest blow, “Say what. ”

Now, after more than two decades in the music business, he has learned a thing or two about how the industry works and where there are opportunities to improve. The English singer-songwriter and producer is first and foremost an artist, but recently he has also proven himself to be an ambitious and intelligent businessman. As a blockchain-inspired founder Mycelia And the accompanying app, Creative passport, He has made it his mission to help create an innovative platform that will help fellow music producers get the credit and compensation they deserve. He has also helped create an innovative new wearable device that can change the way an artist creates and performs.

There are some basic and interesting thoughts on where and how musicians can begin to take full control of their creative ambitions, heading into the hip music industry. We caught up with him about his vision of the future and how he imagined how people would discover and connect with music in a growing technology-dominated world.

Spotify for Artists: You’re on tour for the first time in eight years and just released “Calm down“Through Linda Perry and Kerry Brown’s label We Are Here. What else has changed for you as a musician at this time?

Imogen Hip: The biggest thing that changed me as a musician – well, actually in life – is having a child. How could it not be? Everything has a whole new dimension. Every decision, keeping the other in mind. I found a mother deeply liberated, even creatively. Something about not being the center of attention just lets me go and helps carry things. I didn’t have the same flexibility, but it makes you much smarter and works with a larger photo frame.

There are some new technologies on this tour. First, tell us about those gloves!

Wear my gesture music –MI.MU glovesTour was a central reason why I took so long to come on tour again. I really wanted to build a system where I wasn’t carrying gear worth hundreds of extra kilos, in fact, all I needed was to get into the software inside my laptop to give me the flexibility I needed. So, it took eight years for a team of technology experts, textile designers and artists to create gloves and develop the software to a stage where they are now strong enough to do a complete show with them.

How were the gloves made, how do they work and how do they creatively change the game for you?

I’m a little upset about what was on the shelf – or more, what wasn’t on the shelf! The use of laptops, feeders, buttons and sliders ultimately limits the ability to fully express on stage, and I think it has become disconnected from the viewer. MI.MU gloves enable me to connect and play with my favorite gear, with custom movements during performances or music compositions. Using a variety of sensors and customized mapping for posture and movement, I can now create a much more human way to fly. Technology disappears. It’s just making a song on people’s stage.

For me, they gave me the ability to be more. When you see me on stage, I’m connecting more with the audience and with the music because I’m not thinking about technology. I got everything at my fingertips. I still play the piano. I still play a lot of musical instruments, and I have a band on stage. But if I want to raise my voice and add some effects or loop them out or make a kind of twisty sound with a base line, I don’t have to look at any screen or feeder to do that. This is how music can be what you imagine. The sculptural type, instantaneous, spontaneous, and advanced.

Even Ariana Grande Tested them on stage.

Yes, that’s right. He was one of our first recipients. There’s also an amazing musician, Chris Halpin, Who has cerebral palsy. Because of the gloves he got a second life in music – his movements on any given day are able to adapt to any level, as it fluctuates with cerebral palsy every day. So amazing about gloves that they are customized for you. You do not have to use specific gestures or gestures. Everyone uses them very differently.

You have one more initiative that you are sharing on this tour. Explain Creative passport.

One day, I heard about a fancy new technology from my dear friend, a musician Joe Keating, Which is called blockchain. I did a little research, and it caught me in the trap of fantasy! If blockchain technology is adopted and its core music producers are combined with the development of AI [artificial intelligence], Connected information, and digital identity, it will be possible to reconstruct the structure [of digital music] To make it helpful to music makers.

Creative Passport is an independent non-profit service. This is the level of data that you never want to type twice [things like verified profile information, credits for your work, etc.]. It’s not a music-discovery service or rights database, though it will help both by connecting the dots with good data. Services will pay for access to their useful data. This will then be returned to the creative passport holders who have contributed.

In addition to the creative passport, where do you see the music industry 10 years from now?

Wherever we go, we hold our identity as listeners. Thousands upon thousands of services will be added to the music in new ways, as you walk through a city and trigger songs from the stores you walk through, perhaps where a guitar was purchased or where a lyric was written. Or perhaps discovering songs on the radio in your electric car, because the proceeds from those songs are being sent to a disaster relief fund linked to a topic in local or global news. Or watching a movie that traces your state of mind from one scene to the next and scans your music choices or references makes that moment even more frightening, more favorite, or takes you to the eye of your childhood. In short, it is highly customized and personalized.

What is your biggest suggestion for new artists who are struggling with the technology / digital / business aspects of becoming a musician?

Music producers need to be business, technology- and media-conscious to stay dynamic and miss out on potential opportunities. It gets tough, but don’t bother with it – you know, do what you love, keep making music.

– Stephanie Garr

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