Podcast listening has grown rapidly in recent years and the offer of journalism has grown. So it’s no surprise that more than 50% of Mexican millennia and centuries have podcasts in positions of higher confidence than traditional traditional media, including national television, radio, and newspaper news. Culture is next From Spotify.
It is true that podcasting has changed journalism, but the training of future reporters and professionals to create podcasts is relatively rare. It has inspired Spotify’s vision with IBERO to bring together experts in journalism and digital audio to create a course that provides a foundation for all those willing to venture into the format.
For decades, communication students have specialized in fields such as television, radio, or journalism. IBERO was one of the first universities in Mexico to be able to put together a radio project that had an undeniable impact for several generations.
Now that the rules have changed and new distribution channels have emerged, students in communication and other fields as well as audio enthusiasts want to understand the language of podcasting and audio streaming because only then will they be able to speak to their generation.
This was the starting point that combined Spotify and IBERO to create a first course aimed at creating more interest in the format and providing a way to professionalize this new industry.
Director of Institutional Communications at Universidad Iberomericana, Carlos GoodCelebrated, thanks to this initiative to connect with Spotify, has opened up possibilities for those who are interested or dedicated to recording sound products, can expand their theoretical and practical context and become experts in this field for audiovisual and digital. Content.
“In the years to come, as more people become audio creators, Spotify will reach their best viewers and build our careers on our platform,” he said. Xavier Piñol, Director of Spotify Studios for Latin America. “We want to be a place where educators and entrepreneurs, storytellers and journalists can transform the way they tell stories through audio.”
The online course, which will run for one month from November to November, consists of 25 hours of classes and 10 conferences including famous podcasters, journalists, audio professionals Maria Jesus Espinosa, Audio director at PRISA; Lucina Melesio, Journalist and its presenter A small topic; Laura Ubato, Producer of Addon Media; Gabriela Warkentin, Title So things W radio and by To talk From The country; Paulina The keys, Conductor in Morning coffee; And Catalina May, Its creator The Rare.
“Audio journalism provides the opportunity to tell long-term stories, providing attention and context, telling stories that identify the audience with the issues raised,” he said. For the record, Maria Jesus Espinosa, Preser Audio Director. “I’m sure the stories of the greatest and best journalism investigations will be made in audio format.”
Lucina Melesio, who will address the subject of pre-production in a narrative podcast creation course, shared that the biggest challenge is to balance the documentation but without losing speed and speed, in addition to finding original ways to tell the story to surprise the audience.
“In this course I want people to know all the basics they’ve always wanted to know about podcasts in Spanish and end up with a range of word description references in our language,” shared Laura Ubato, who created the podcast, such as Towards B..
At the end of the course, a call will be opened to create five IBERO Academic Research Podcasts and will receive advice from Spotify experts during the production of the selected piece.
You can visit the site to learn more about the course Ibero.