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How to create a working team that is an extension of you – Spotify for artists


When you are working to get your music career on a solid footing, there is no question that it is essential to surround yourself with a group of like-minded people. This is a pretty basic argument: you probably can’t effectively cover (not to mention perform) the basics of tour planning, labeling issues, commercial strategies, and so on while nurturing your creative music.

There are different ways to configure a team, but in general most tasks involve a manager (who acts as the artist’s business force), an agent (who manages the touring and event elements) and a label (the work that reveals the recorded work); The label agreement may include a PR representative who will communicate with the media and the public about your work. As your popularity grows, there may be a role for subsets in each component, such as the daily manager, versus the overall manager who develops the strategy and manages the big picture topics.

So how do you choose who to work with and what are the key features of a strong team? The answer is not the same for everyone. You must first have a clear idea of ​​what you want and need as a completely unique person.

Know yourself

The first and most important element of building a strong team is self-awareness: understanding who you are and having an honest picture of your own strengths and weaknesses. This will help you figure out where to fit in the music world and make it easier to identify what kind of support you need. If your passion and knowledge does not extend to visual arts and identity, choose a march manager with a leadership mindset. If you are introverted and find networking a practice of bullying, it is important to find a promoter who can raise your signal while respecting your boundaries.

Beware of any potential team member who (first) doesn’t ask you too many questions and (second) listen carefully to the answers. Remember that where your path goes and how fast it gets there they will have an important role to play. Katie Krachfield, the mastermind behind the favorite indie performance Waxhatchi, Spent a few years on the road as part of the Punk Act PS Elliott and enjoyed moderate success on the DIY circuit before re-working for a new project. As Waxahatchee grew relatively fast, he began to realize his need for a team. “I think it’s helpful to ask … what do I want to do with it?” Krachfield has spoken out about what he wanted out of a team pick. “[My booking agent] I was initially asked, ‘Who are the artists who inspire you?’ And, ‘Where do you want to be as an artist?’ It was really helpful.

“There was a part of me that was completely resistant to diving into the music business,” Krachfield said. ”I was really resistant to it. But it has made it much easier for me to surround myself with the right people. ”

Photo courtesy management of the girls

Photo courtesy management of the girls

One step at a time

After you look inside, now is the time to look forward. You don’t have to hire the whole team at once; The stepping stones of each artist’s musical journey are not made in the same order. For example, if you work in an enclosure, live gigs may not be your focus at the beginning; Hiring a manager and building relationships with the right label can be a smart first step. Similarly, a punk job often seems to be more beneficial to road-test their work before going to the studio, so an agent and tour manager can be at the top of their list.

Daughters‘Providence, RI, the show was famous when the band Grindcore went on silent break in 2009 after performing for seven years, leaving jaw-dropping and the path of their awakening story. Once they decide to return a few years later, their legend expands, causing the band’s popularity to skyrocket and forcing them to incorporate management into the back end, which they never thought possible before.

“Hitting the live stage can be very important to you as a band,” says daughter-in-law drummer John Cyverson. If so, you may want to start with a booking agent so you can get the show. But it may be understandable to find a manager to help you gain interest from labels and agents. [first]. ”

Krachfield agreed and added that although he “chose management late in the game”, he did not play a role in team building until his guiding philosophy was needed. “My team originally came from the DIY world, so I knew they would be patient with me and help me do the right thing,” she says. “At first a friend of mine helped me with the management, and then I was self-managed for a while, and eventually things got hairy – I knew I needed to. [more] Help “

Once the time came, Krachfield used the introverted focus he needed to figure out what he needed. “A manager is a big, delicate position and I knew I wanted someone who was going to be my extension একটি be a tough ass and fight for me with no feathers, [who would] Stand with dignity and do what is right. It’s not what everyone is looking for, but that’s what I needed, ”he says. “And I see those features in my agent, PR person, and on the label as well.”

Look around you

Identifying the right people to join your team should start with a closer look at the people in your circles and possibly outside of it. Get started with colleagues and your personal network. These people will probably know your background, and get some idea of ​​the path you want to take in the future. “Surprisingly enough, [my PR agent] I already had a friend and I could see him on the show, so there was some faith, ”said Krachfield. “He knew who to go to – and why – for everyone on the press side because he understood where I came from. He knew how to play it.”

Similarly, building relationships with the right labels can be a matter of establishing feelings within your larger network, where your work ethic, your reputation, and the kind of ideas that appeal to you can be understood. .

“Everyone we’ve worked with has come to us. If you have no interest in working with us, I’m not here to change your mind, “said Cyverson, referring to a label search. “There are some people we’ve contacted in the past, but we’ve felt that if we have to understand them, it’s not a relationship to follow. So when we were assembling the label situation, it turned out that our label was as interested in us as we were in them. Our management was the same – I couldn’t have tried to release our last record without them. ”

Search for “one” – but be open to failure

There is a lot to chemistry with the success of your team. Finding people you trust is not an easy task and finding people who can act as your surrogate can be even more difficult. Learn what to look for and tactics to help ease the way. And like any other type of relationship, there will be ups and downs – or you may decide to end your relationship completely. The job of a manager may be to manage your career, but it is your job to manage them: communicate clearly, make sure they are living up to your expectations, and if not, allow yourself to move forward.

Build a team that will improve you and your career, so keep your values ​​high when looking for people who can implement your level at all levels. That is the way to become successful.

“Fred Pesaro.”



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