How we met our manager – Spotify for artists

What managers of artists actually do Tax? How can they help you? And how do you find the right one? A large number of musicians are without directors, so misconceptions about their roles are prevalent. Sorry This is the spinal tap Not a reliable archaeologist.

That’s why we contacted three different types of artists and asked them to share dope directly about their relationship with management. Burning lips Frontman Wayne Coin; Increasingly Nothing, nowhere. (Aka Joe Mulharin); And Bran Dailer, drummer and singer of metal bands Mastodon They told us how they found the perfect manager and how those relationships helped shape their music careers.

The original story

Scott Booker, the only real manager of Lips, was a friend at first. “He worked at the city’s local record store, called Rainbow Records [bassist] Michael [Ivins] And I’ll go inside, ”Cohen said. The band already had four albums in their careers when a big label deal began to take shape and Booker’s presence became a boon.

Booker’s first qualification was to have only one phone. “I think he officially became our manager when we signed with Warner Bros. in 1901,” Cohen recalls. “When we started our discussion with Warner Bros., none of us in the group had a place where we lived and we had a telephone. Scott Booker.We started talking to people at Warner Bros. He was a stable person.You and he are really smart, and he really understands you and Warner Bros.

Wayne Coin and Scott Booker

Wayne Coin and Scott Booker

Massachusetts rapper Joe Mulharin was working under a name, nothing. For almost a year, without the manager, when he suddenly went viral in 2016. “Every day it felt like someone was calling,” he recalls.

Cautious Mulherin kept his own advice. “I grew up in the hardcore scene, where it’s all DIY,” he explains, “and I had an idea about a manager, ‘Oh, they came out to exploit you.’ I was really hesitant. “But after a while he got a message from Evange Livanos of Alternate Side Management which quickly disarmed him. “She had a lot of nice things to say about my music,” he thinks, “a kind of stressful thing. ‘If you want to call me, you can.’

After noticing that his admired bands were included in the roster on the alternate side, Mulharin responded. “Avengers was really straightforward,” he says. “She’s this hardworking, tough woman from Scranton, Pennsylvania, and she had this cruel attitude to her, ‘I really want to work with you.’ And I was like, ‘Let’s do this.’ “

For Mastodon, the big management crossroads came after their second album, 2004. Leviathan. Their labels, relapses, gave them a list of potential managers to call. “I didn’t stop it with any of them,” Dailer said. “I’ve got a lot to say, ‘I broke this band, and I broke that band.’ Many of the people I spoke to had no idea what we were really up to. “

Soon after, Relaps had contact with the booking agent The killerIts manager, Nick John. “He said, ‘This guy named Nick John – if you have any questions about what you’re looking for when looking for a manager, feel free to call him and he’ll talk to you,'” Dailer said. “I guess I thought, well, he manages Slayer so he has no interest in our band. But I talked to him on the phone six or seven times and we really stopped it as friends. Finally I asked the question, ‘Do you? Want to be our manager? ‘So he said yes, and from there it went to the race. “

The key to growth

Looking back, Coin sees Booker as absolutely essential to the band’s ability to grow and succeed. “It’s hard to imagine that it would actually work without him. Scott is a very organized person, and I’m not. Saving receipts, maintaining income tax … all these things that you want anyone to help you,” Cohen said. “I don’t think we could have had enough to help us move on without someone like Scott.”

The help of a manager is really nothing, nowhere. In high gear, according to Mulherin. “Things started much faster than before,” he recalls. “It all happened very quickly and it was honestly due to Evans.”

Nothing, nowhere.  And manager Avenger Livanos

Nothing, nowhere. And manager Avenger Livanos

He credited his management for facilitating the deal with Fuled by Ramen Records. “I was in the last money I saved from my last job,” he says. “Nothing was going on with me, and once I started working with him, he would call me every day with something new that I couldn’t believe. He would tell me, ‘OK, I brought you to a show in front of the label in New York City. ‘And the next day he’ll call and it’ll be like,’ OK, I’ll have to get you out and we’ll meet Fuled by Ramen, ‘and it just keeps happening, and it was a very real experience. “

After Mastodon partnered with Nick John, things started to happen fast and they jumped on Reprise Records for their next album, 2006 Blood Mountain. “We were immediately a murderer.Slipknot The tour in Europe, “Dailer said,” and it was the biggest crowd we’ve ever played. From there we get a slayer /Killswitch Engage Tour of the states; We’ve Ozzfest; We did the whole festival with Iron Maiden. This has put us in front of a lot of people very quickly. But more than that, John was a man I considered one of my best and closest friends; I really loved the boy. We really trusted him. “

The bond that binds

Lips’ relationship with Booker has deepened and developed in unexpected ways. For the past decade, he has been the CEO of the University of Central Oklahoma’s Academy of Contemporary Music. “Some of the boys in the group also work at her school,” Cohen says. “They’re drum teachers and musicians who work in schools. It’s all very connected, a big kind of family affair.”

Mulherin’s personal bond with Evange Livanos is also strong. “She’s funny,” she says, “she’s completely outspoken and completely honest. I think of her as one of my best friends, and like a role model. It’s your crazy relationship that can be with your manager; I never thought it would be like this.” Something. “

The year of success and friendship between Mastodon and Nick John came to a premature and tragic decision when he died of cancer in September 2018. When Mastodon won their first Grammy and John wasn’t there to cheer them on, Dailer knew the manager’s still unspecified illness must have been cancer. “That’s the only thing that will keep this guy away from us,” he says. “Right after the win, we received an email confirming this.”

To pay tribute to John’s memory, Mastodon played “heaven from the stairs” at his funeral. “He was a big zeppelin-head,” Dailer said. “We thought it was the best choice. We had to do it for him.” April 18 – aka Record Store Day 2019 – The band released a solo performance with John’s face on the cover. “Her favorite holiday was her face in every independent record store in the country,” Dailer said, “and all proceeds will go to pancreatic cancer research.”

Booker must have his hands full as The Fleming Lips move forward. The band’s next project, The king’s face, An ambitious multi-platform theme that will include a concept album with The Clash’s Mick Jones, an interactive art installation, and a book description. “There’s always a lot of chaos that you can’t control if you can’t go, and that’s why you want to have a lot of experienced smart people. I think that’s managing. The manager doesn’t say, ‘I have a plan, let’s do it.’ Someone like Scott would say, ‘I like these ideas, let’s find out how we can do them.’

Cultivate a connection

It is not at all wise to find a manager who is a mastodon, nothing, nowhere. It takes patience and confidence, and the ability to accurately evaluate people and relationships.

“I would say don’t settle,” Dailer advised. “If you go on the phone with those first 10 people and they don’t float your boat … if you’re really going to do it with your band, you need someone who loves your band, loves everything about it and really takes it to the next level. Wants to work with you. It needs to be someone you like and you can be friends with. “

Coin, the head of the Cloud of Dreams, one of the Tripist Bands in the world, sees a great manager as someone who will embrace your sprouted ideas and creativity and help shape them as they grow.

“A band is: you’re a gardener in this garden of yours,” Cohen says. “In the beginning you planted this garden and you cut your own grass. You know what it is, and you know what you want in it; you know what you’re trying to take care of. And maybe you get such a big house, you’re a gardener. Drink, and you get someone to mow the lawn on the weekends. As it grows you will start saying, ‘This garden is too much for one person’, if you want to continue it so your music and your creative life are the same. “

– Jim Allen

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