SPOTIFY

Do you need your own podcast? – Spotify for artists


So, you spend a lot of time making music and you work hard to get your music to the ears of the fans through Spotify. But have you ever considered talking to them directly? Enter Anchor. In February, we officially welcome the podcasting company to the Spotify family so we can provide listeners and fans with more of their favorites to listen to and introduce artists to new ways to connect with their fans.

It’s no secret that podcasts are more popular than ever. According to Forbes, Podcasting has grown 300% since 2006; 73 million Americans listen to podcasts every month. We want to bet that you have experienced this podcast boom in some way, whether you are attracted to a series, have listened to one or two episodes, or are talking to people around you about their new favorite show. There’s no doubt that podcasting is spreading like crazy, and if you have a story to tell, someone is dying to hear it. For those who are ready to experiment, have fun and try a new way to connect with fans, here’s the time to start using anchors for you.

Build your brand

A podcast is a great way to establish your personality as an artist and expand the audience you reach. Consider your brand first when thinking about launching a podcast. What sets you apart from others? What can you share with people who are unique to you? Are you enthusiastic, opinionated, or knowledgeable about it? These topics and conversations will connect most with your existing fans as well as new listeners, who may be more interested in listening to your music after listening to your podcast.

Actor, singer-songwriter, and producer Mac WildsProduces, including Friend Mouse Jones and Flyer Friends next door Podcast – A great example of an artist using his personality and larger interests (love and relationships, in this case), who only know him for his work on screen and on record.

Connect with your audience wherever they are

Podcasts are popular for the same reason music is popular. You can hear them anywhere – on the way to work, tidying up the house, walking the dog. The casual, portable listening experience attracts the audience, and once you engage the audience, the key to success is to get them back. One way to do this is to regularly record enough that your audience’s appetite is strong and they don’t have a chance to distract. It’s the same strategy that causes your music release schedule, but podcasts actually allow you to connect directly with the audience in a way that you can’t with music. For example, you might consider collecting voice messages from listeners who can submit them directly to the Anchor app or from anywhere via our Voice Messages for Web tool and add them to the episode.

How podcasting can work on your terms

Podcasting doesn’t have to be complicated, and you don’t have to be an expert. With Anchor application, All you need is a format and a mic to tell your story (most smartphones are equipped with podcast-ready microphones). Once you’ve pulled up your brand and got a better idea of ​​the idea of ​​your podcast, you just need to consider its format. Will the podcast be co-hosted? Will you be interviewed? For musicians, what happens behind the scenes during a podcast tour or recording session can be as easy as watching from fans. For example, you might interview your band’s opener or some Rhodes who probably have a pretty amazing view of everything going on a show. The beauty of podcast production is that it does not require specialized equipment; You can take a mic with you wherever you go, and include recordings in a busy, relocation schedule with very low production requirements.

As a tool, Anchor has some awesome features that allow you to track your podcast performance, share episodes on social media and even earn extra income through an advertising platform, Anchor Sponsorship. For more tips on getting started and making the most of your podcasting journey, be sure to check out Anchor Blog.



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