It’s hard to find people to listen to your demo. Establishing your band, finding your footprint, and attracting your initial audience can be challenging and a large part of it depends on your early gigs. But if you don’t have a show history, how do you notice someone, and even if you have a lot of pieces under your belt, how do you notice the right people?
Make yourself part of the conversation
You don’t need magic to get your first gig; This often results in weaving oneself into a community. It can be as simple as trying to connect with new people and working with them – activities like show set up, flying and gear loading. Participating in a DIY scene, where everyone helps everyone else and the goal is to improve the community as a whole, can be the best and most fun way to promote your band – not to mention the most organic way of landing as the first gig as well as those who follow. “It’s all about having a community,” he says R5 production And Ceremony Member Andy Nelson. “The way you do it is to go to shows and talk to people and work for others. I set up shows on touring bands for friends and they set them up for me. It’s the collective work that ultimately led to my band’s visibility.
Even at the non-DIY level, being part of a scene and supporting the people around you can have a mainly positive effect. Live Nation Christian McNight, a senior talent buyer, says it is part of the culture to gather ideas for one’s own experience from Tim and the juniors. “It’s important to know the world you live in, but there’s no way to understand every angle,” he says. “That’s why we usually discuss local ideas from some members of the junior team who are also plenty on the field.” Nelson agrees, adding that research will only take you so far and help build perspectives learned from others. “Show me someone who thinks they know something about every band and show and I’ll show you a bad promoter,” he says.
Like movies, restaurants, and many other things in life, people are more likely to trust the opinion of a sympathetic, respectful, or friendly person. That is why having a strong support system for friends and allies is a very valuable currency. Your friends group (view or otherwise) and their extended connections will be some strong supporters for the uniqueness and recorded elements of your live show. Being an active member of your community will increase your name recognition.
Elements of mutual appreciation
At the end of the day, a band should have respect and affection for their tour operators – both as people and as performers. Bayonet records And Beach fossils Founder Dustin Peisur says that when choosing a tour, an artist should ask themselves, “Is this a band I want to see every night? It’s [got to be] Coming out of the green room is exciting for me because I feel the need to visit them again and again. ”
Don’t hesitate to push the edge of your world while outreach. Paysu claims that thematically mixed bills are highly desirable for a band: “Most people would argue against varied bills, but for me it’s not. We choose our openers because we like to think our fans are coming to see us because they are open-minded.”
Agent Nick Starch noted that there are multiple ways to think about opening slots. “A lot of people use the opening slot really differently. Sometimes it’s more of a business move, where the band or management comes to an agreement with what the label or all of the above means. Sometimes it’s stylistically chosen ”This band is very betting and goes beyond what we’re doing.’ Or it could just be a ‘we want to see them every night’ thing. It actually depends on the situation and the players. ”
Press kit smart
Building personal relationships is smart (and usually fun), but you still need to be specific about who you are and what you are. Enter the online press kit. It should be filled with digital pictures, music, travel history details – anything and everything that helps unmarried people get excited about you and your music. When creating your press kit, be sure to link to a page where everything is downloadable – never attach files
Once you’ve created your press kit, bring a strategic list of people (from the links you created) to hand over to you. Agents, managers, like-minded musicians, and label heads are all great ideas, but only share your kit if you are positive that you are ready for that next step. In many cases, you will only get one shot at their attention. Repeated emails or emails sent too soon can get you horrible “spam” tags.
Probably the most important part of submitting is to make sure your kit falls into the right hand. And the “right hand” is certainly not the general submission email inbox at a venue. Although many bands are instructed to send their demos there, in the end the address is usually like a black hole. “A simple submission email is … like walking into a record store where everything is out of order,” said Booker Tyler Kane. Brooklyn Market. “I’ve found gems there, but rarely.” If the press kit does not catch the eye of a particular recipient, emailing or even mailing to the general inbox is, in terms of overall effectiveness, a step towards buying lottery tickets.
Sometimes, it’s just not right
With all this said, there are some instances where a venue doesn’t just make a habit of booking local bands; There can be no budget or time for them. And in larger venues, things like union hours and a specific curfew may be limited. “Most of the time, we can’t put a guy on a show, be it a band, a pair or a package,” McNight said. “Agents tell us if we have the ability to add local support. Among certain clauses, such as metal and hardcore, they are usually more friendly to give local hope to the bill. ”
Overcoming the hinges of your first gig landing is not far from many obstacles in life: build a strong support structure, help your colleagues and make yourself a positive part of the scene.