Son Hersher is going your own way – spotty for artists

If Son Hersher Whether you were a typical underground artist, they’d call home on the streets of Brooklyn, Los Angeles, or Berlin – their minimalist electronics and finely volatile combination of industrial sound felt with the glass and steel of the most dense urban tables. Yet since J. Matthews and Augustus Mueller met in 2013, they have been free from the noise, noise and pollution of big cities. After attending college in Idlik Savannah, Georgia, where they cut their teeth in the local noise scene, the pair moved to Northampton, Massachusetts, which seems to be an impossible foundation for their dark, smooth music.

And yet Matthews and Mueller have been able to pull their project from underground and into a spotlight that is not necessarily mainstream, with the edges very close to it. They obviously don’t need to live in a big city to pay attention. “Pain”Originally released on a limited-cassette cassette in 2014 and went viral on YouTube (more than 5 million streams and counts). They also secured a licensing agreement with Victoria’s Secret and the retailer was in a good mood. “SpeedIn a television ad in 2018.

None of this was easy for son Hersher. They push themselves Tough And had to accept the sacrifice. Since they don’t live in places where payment gigs can be snatched locally, they endure long, grueling travel schedules. And while they’re at home, a huge chunk of the time is spent working on their own labels, nude club records and their catchy cinematic videos. Matthews and Mueller are also life partners, adding to the complexity of a relationship, as they obviously did. Published In the past, it was full of personal challenges.

With their latest full length, Be careful, Now out and with many gigs of 2019 under their belts, Matthews and Mueller take time out of their frantic schedules to create their voice, balance their personal and professional relationships and build a long-term career outside of the country’s head of media and entertainment.

Spotify for Artists: Do you like small towns and nature?

August Mueller: We planned to move to New York City after Savannah, but we couldn’t save enough money. So we went back to my own town [Northampton]. We have since realized that space and privacy have their advantages.

J. Matthews: I like small places. I like how to find silence and solitude. But when I want community, I like to recognize the faces around me. I’m like a sleeping old man at home who becomes a monster during the travel season.

In our media-saturated society, does solitude and silence seem essential?

Mueller: I think most artists like privacy when creating, but that’s not always possible. On the other hand, there is music that is a side effect of our highly active culture. The choice of artists Sophie And Oneohtrix never points Turn schizophrenia into something beautiful in our media-driven world.

Matthews: Only talking privately, at a slower pace and the opportunity to experience peace helps. The noise of the city can linger around my brain forever, and I don’t know how to get peace back. I’d like to visit Mount Tom [in Western Massachusetts] Every day, if I could. It provides perspective. There are elements in nature that you cannot predict or understand. You can’t handle everything, and that’s what walking alone in the woods tells you.

Do you ever wish you could be around like-minded artists?

Matthews: I hope we could be closer to friends. We recently had a weekend getaway যেমন like, with a common friend সময় Time হ Heather Gable Hide. Leaving was fairly straightforward. I was, Why can’t I be physically close to this person? We could close in and make music together. We could have dinner and drink wine, and I could feel less alone. Lack of opportunities to be around them is a real problem. Music festivals usually carry our momentary reunion. You see your friends perform, which is important, and you may even get distracted in strange places such as forests or distant cities.

What does the success of the track “Pain” and “Motion” mean for your career?

Mueller: The popularity of “pain” amazes me every day. The song was written spontaneously, and we have no expectations for it. Originally, it was self-published on a tour tape of 0 runs. We have to support ourselves for “Motion” and it is very important to get a license if we do not want to travel continuously. There is no job security in music. Looks like the bottom could go down at any moment.

Matthews: And, of course, everyone saw that commercial, because everyone sees it cruelly Unmarried Or whatever, so I was hitting left and right. I think the truth about music synchronization licenses [syncs] That they are necessary. Whether you admit it or not, we are all slaves to the same system. You can decide how much you work on it, but if you don’t have financial security from an early age, industries are an unstable career, and you have to rely on these weird things to make it work.

What are the challenges of maintaining a creative relationship with your partner?

Mueller: We set the boundaries – “shop time.” We have to leave time for ourselves. But it can be difficult to apply them. Some days we work the band every waking hour, and that is unhealthy.

Matthews: We do well together, and we’re lucky for that. Yet I sometimes find myself wishing that I could take a break and be around a place and person that doesn’t remind me of a forgotten task or a part I’m not writing about. It looks spoiled, so please don’t get me wrong: I feel blessed, a little tired.

Your video work is cinematic and interesting, and you describe yourself as “score-driven.” Can you talk about the importance of visuals for the band’s identity?

Mueller: We approach Boy Hersher as a multimedia project, so naturally the visual aspect is important. We managed a few videos of our own when we got the idea. With video for “Fate“And”The, ”The directors recorded the narratives.

Matthews: When working with other managers we give some guidance in terms of what we want. But we try to let filmmakers create their content. If we had the time and resources, we would make more videos. The reality is that we have to work with others who want to let son Hersher appear to be alive.

Do you think it is mandatory for a band to be a multimedia entity nowadays?

Mueller: I don’t think it’s mandatory, but it can be a huge incentive. A tour poster or album cover is going to get more exposure than music.

Matthews: I think, to be honest. Be true to your word, and work on the visuals if they make sense. Your audience can read bullshit, so don’t force something that isn’t real to you.

– Justin Farrer

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