DISNEY

How (and why) Disney World “reimagines” travel


Disney World is VERY different from what it was in 1971. Over the years, we’ve seen some pretty drastic changes – from travel reviews to new lands to completely new theme parks and more.

Disney World has changed a lot in the last 50 years!

Disney is constantly thinking of ways to improve what it already has, and is seen with its technological and narrative advances. But you may be wondering: how and why does Disney choose to reimagine attractions in its parks? Well, today we are discussing the answer to that question!

Why does Disney World change attractions?

Since Disneyland opened in 1955, Disney has changed and updated quite a few attractions at its theme parks. Earlier this year, Jungle Cruise had a new story at both Disneyland and Magic Kingdom, and the Imagineers said this about the project: “We are constantly evaluating ways to improve attractions and experiences in our parks. We want to make sure everyone is having the best time: that guests from all over the world can connect with the stories we share and that the way how we give them life is respectful of the diverse world in which we live. “

© Disney | Updates arrive at Jungle Cruise

The case was similar to the Splash Mountain reform, when Disney shared it “The focus on re-theming or‘ leveraging ’attractions (as Walt Disney referred to it) starts with Imagineers asking the question: how can we build on or improve the experience and tell a new and relevant story? It’s an ongoing process that the Imagineers are deeply passionate about. ”Both attractions were updated or are being updated due to outdated cultural representations.

© Disney

However, not all cases of travel changes are due to cultural changes. Some are simply modified because there is an opportunity to introduce new stories to the parks that will attract more visitors. This was the case when Maelstrom became Frozen Ever After, and the same will happen with the change from Universe of Energy to Guardians of the Galaxy: Cosmic Rewind.

© Disney | Guardians of the Galaxy: Cosmic Rewind

How does the creative process work?

When Disney begins the creative process of changing an old attraction for a new one, they first want to make sure they do their homework. In some cases, that means investigating the history of the ride they want to change so they can “keep the essence” of the original.

pirates of the caribbean

This approach was applied when Disney tried to change and update attractions such as Jungle Cruise and Pirates of the Caribbean. In these cases, they were not completely changing the trip, they were just updating it to “adapt to the times”. When the changes to Jungle Cruise were announced, Disney noted that “we know that every time we go in to make changes, especially in a classic attraction, some may worry that it will lose its magic. To make sure he doesn’t, we do our homework. “

New scenes have been added to Jungle Cruise

For attractions where Disney starts from the beginning, they have the opportunity to make complete renovations and launch ideas. Frozen Ever After’s plans were discussed even before the film’s release, and then accelerated when it hit the box office. With the new Guardians of the Galaxy ride, they invented a whole new concept to fit within the EPCOT theme as a whole.

Frozen Ever After

How have these changes been received?

Historically speaking, travel changes have gone well for the most part. There are usually people who miss the old iterations of attractions, but the number of people who are attracted to the new attractions is usually more important.

The Princess and the Theme Re-themed Conceptual Art for Splash Mountain © Disney

The changes Jungle Cruise and Pirates of the Caribbean added more interesting characters and stories, while making the attractions more inclusive. And many thousands of fans planned trips with theirs Frozen– Love children to see incorporations in Norway. The same will probably happen with the The princess and the frog Splash Mountain theme.

pirates of the caribbean

While some alterations have not been well received (such as the many iterations of Journey Into Imagination with Figment), most Disney World and Disneyland Resort projects end up being successful in the long run. If not, just go back to the drawing board and start again.

Journey to the imagination with the imagination

Disney has a lot of projects on the table right now, and we have no doubt that there will be more in the future. We look forward to seeing the results first hand and sharing all of these experiences with you!

Click here to see new things coming to Disney World in 2022!

Which ongoing Disney project excites you the most? Let us know in the comments!

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