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Join to help refresh the flagship Latin music playlist of KAROL G, Myke Towers, and Mau y Ricky Spotify, Viva Latino – Spotify


From high-powered reggaeton to lively pop, today’s Latin music is varied, catchy, and impossible to pin down. Its beats and sounds are pulling the worldwide impact as Latinx makers push the genre to new heights. And it resonates with Spotify listeners who, in 2020 alone, streamed nearly 11 billion hours of Latin music worldwide.

Capturing and expanding live scenes is Spotify’s flagship Latin music playlist, Long live Latino. Since its launch in 2014, the playlist has been a major feature of the genre’s most exciting new tracks. As a result, over the past seven years, the compelling collection has grown to 11.3 million followers, making it the third-most-followed playlist on Spotify worldwide and the platform’s largest Latin music playlist. The rise of playlists reflects a platform-wide trend: Latin music usage has increased by 1,680% over the same period.

Spotify is celebrating evolution and the impressive playlist, and many artists and fans who grew up beside it throughout November 7th. We’ve launched a playlist campaign featuring a refreshing tagline, Improving our music, Or “improving our music,” as well as an updated look. Residents of Miami, Los Angeles, and New York City will notice the highlighted playlist across each city, and listeners around the world will find more videos and updates online. It includes a campaign video featuring the three biggest stars in Latin music: the artist Carol G., Mike Towers, And I want Ricky, Who joined forces to showcase Viva Latino’s accompanying role in everything from commuting to workouts. Spotify Latinx has partnered with TikTok content creators Sophia Bella, Place image in Alexia del Valle, And Joyla Milon, Who share their unique perspectives on what playlists, artists and songs mean to them.

Viva Latino was created around the needs and wants of Latin music fans who, based on Spotify data, discovered 46% more music than the average listener. Since then, Global Playlist has engaged fans with a mix of today’s best songs and tomorrow’s trending hits. And now, for many listeners, these tracks have become a soundtrack to everyday life.

The playlist has also had a big impact on LatinX makers. This is because Viva Latino is not only the biggest names in the Latin music scene, but also those who are just starting their music careers. This has encouraged many emerging artists as employers take their favorite Spanish-language songs to the Global Top 100 and Top 50 charts.

KAROL G, Myke Towers, and Mau y Ricky have all felt the impact of the playlist themselves. As part of the campaign, the trio reflected on their first song on Viva Latino and opened doors for them in Spotify clips, exclusive video clips. Platform.

“Latin music has become an integral part of pop culture, and we are thrilled to see Viva Latino play a major role in that evolution,” shared Antonio Vazquez, US Latin editorial head at Spotify. “We’re celebrating the artists and fans who make it the ultimate destination for Latin hits, unveiling a sophisticated new look for playlists that moves away from stereotypical cultural symbols, as well as introducing an embedded tagline.” Improving our music, A mission that pushes and inspires us to take our music to the global stage. “

Seven years after its debut, Viva Latino is as essential as ever. We are excited that this is just the beginning as creators and fans look to the future.

Step into the future and enhance your day with the now refreshed Viva Latino playlist.



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