Spotify Introduces Call-to-Action Card for Podcast Advertising – Spotify

What is the next great frontier of audio? We believe it is interactivity. Over the past year, Spotify has launched new tools for manufacturers to communicate more directly with their viewers Video podcast, Q&A and poll. We’ve also enabled Blend-like experiences that allow listeners to combine their music tastes with their friends in a shared playlist. Finally, we’ve launched our voice-controlled in-app experience. “Hey Spotify

Now we’re bringing interactivity to the experience of audio advertising.

Whether you’re blasting your personalized Repeat Playlists during your morning races, catch up with the week’s pop culture news Higher education When you are making dinner, or listening Monica And Dax Unleash the struggle to be human while stuck in traffic Armchair specialistMusic and conversation are your constant companions.

But what happens when you hear an ad? ReverseIts a “Hello Holidays” sale or an offer Athletic Greens Are you getting a 25% discount when you sign up for a monthly subscription? You are often forced to remember a promotional code or URL, or make a mental note to look at the offer when you return to your phone or laptop. This process is far from non-stop. That’s why we’re pleased to announce the launch of a new advertising experience across podcasts called Call-to-Action (CTA) Cards.

CTA cards will appear in the app as soon as a podcast ad starts playing, and will reappear when you explore the Spotify app তোলে which makes it easier to examine the brand, product, or service you’ve heard about. CTA cards will make it easier for you to discover products and services of interest directly without the promo code or vanity URL.

With the launch of this new advertising experience, we’re making podcast ads interactive for the first time, converting formats from something that can only be heard, into an experience that you can see – and, most importantly, click.

With digital audio being such a multitasking-friendly and engaging medium, more people are listening than ever before. In fact, in the United States, the time spent listening to audio content on mobile is now more than the time spent on social media, video, and gaming. eMarketer. CTA Cards is the latest step in Spotify’s vision for the future of audio as an interactive, versatile experience.

CTA cards will be available across selected Spotify original and exclusive podcasts in the United States from today. Advertisers may be particularly excited — our tests have shown twice as many site visits as non-clickable podcast ads with these new clickable ads. Learn more

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