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CEO Bob Chapek outlines the goals of the Walt Disney Company


While Disney World seems to be constantly changing (* Genie cough *, * Magical Express cough *, * Happy cough Forever *), there are some things that will always be part of parks and resorts. Disney World relies on the magic of its parks to continue to attract new (and old) customers. That’s why we love opening day attractions like Dumbo the Flying Elephant and “it’s a small world”. And of course, Disney cast members help create magic every day.

Disney World is always evolving, but some things never change!

It takes a village to run the most magical place on earth, and recently Disney CEO Bob Chapek sent a note to members of the Disney cast explaining their goals and plans for 2022 and beyond.

According to an article published by Variety, Bob Chapek wrote a note addressed to members of the Disney cast before the 100th anniversary of the company. In the note, Chapek describes his plans for the Walt Disney Company in 2022 and the future, stating that he wants to focus on three “strategic pillars” forward, included “Narrative Excellence, Innovation and a Relentless Approach to Our Audience.”

© Disney

Your grade starts with a a brief summary of the Walt Disney Company’s incredible success to date, then move to focus on your hopes for Disney’s “second century.” which he hopes will be as successful as the first. While the note does not identify any specific actions or projects that contribute to the future success of the company, it does emphasize creativity and innovation in the future.

TRON is still a work in progress

Chapek also spends some time addressing Disney customers. He writes: “We are a large company with many voters and stakeholders, all of whom have a place in our decision making. But at the end of the day, our most important guide, our North Star, is the consumer. We will put them at the center of every decision we make. “

Disney guests are essential to the success of the business

To end the letter, Chapek looks ahead and highlights his optimism for the future. With so many upcoming projects, such as new movies and shows, new attractions, and a hotel, Disney is still trying to create magic for its guests. As these new projects unfold, we’ll be here to report any changes to parks and resorts, so stay tuned for updates and other Disney news.

2021 vs. 2022 at Disney World: Here’s what to expect.

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