Disney CEO Bob Chapek has released a note to cast members and other employees outlining what he considers the company’s priorities for 2022.
Referring to them as “pillars,” Chapek outlined three areas of importance such as storytelling, innovation, and a “relentless focus on our audience.”
Predecessor Bob Iger, who had served as executive chairman and creative consultant, officially ended his term on December 31, leaving Chapek as sole leader as of January 1, 2022.
It is now close to two years since he took over as CEO, Chapek’s contract is extended until February 28, 2023, much to the dismay of many Disney fans. The company expects to report its next quarterly earnings on February 9, 2022.
Here is the note posted by Chapek:
As we begin the new year, I want to share our mission and the strategic pillars that will be key to our success, but first, I want to start 2022 with a note of thanks for all of you, your talent, dedication, and optimism. during the most disruptive moment in the history of our company.
Thanks to you, we are resisting the pandemic and coming out stronger than ever. For the past two years, we have continued to tell the best stories in the world, reorganizing, and accelerating our transformation to better serve the audience and guests. We looked inward during a time of social disruption, saw how much remained to be done, and made significant changes. And of course we had a change of leadership, and I’m very grateful for the great base that Bob Iger left us.
You’ve achieved this during a pandemic once in a century, and I want to acknowledge those whose roles require them to be in the office or in one of our parks, as well as those who work from home while managing learning. and learning at home. gaps in child care. I also appreciate your patience as we begin to reopen our offices. Our long-term goal is to provide more flexibility, and your leaders will get in touch as plans evolve.
It’s ironic that this disruption occurs as we prepare to celebrate our company’s 100th anniversary. For almost a century, we have defined and redefined entertainment, created countless lifelong memories, and delighted fans and families around the world. It is a truly unique legacy, and a welcome responsibility that we must build.
So I think our mission for this year is clear: to set the stage for our second century and make sure that the next 100 years of Disney are as successful as our first. To do this, we will focus on three pillars.
First of all, narrative excellence. What makes Disney so unique is that the stories we tell mean something to people. They inspire, give hope, unite us, illuminate the world around us, and create memories. That’s the magic of Disney, and we need to keep raising the creative bar ever higher. To that end, and in addition to all my other creative meetings, I am setting up a new permanent monthly meeting with our senior creative leaders to discuss the opportunities we have as a storytelling company. This will encourage collaboration, the exchange of good practices and stimulate ideation between studies.
Second, innovation. Since Steamboat Willie, we have been the most innovative innovators in the world. This should continue as technology evolves, giving our creative teams new canvases as the metavers on which to paint. We should be especially innovative as we seek to bring stories to life in new ways, especially if they improve what many call our “franchise ecosystem,” which is one of the things that sets us apart.
And third, a relentless approach to our audience. We are a large company with many constituents and stakeholders, all of whom have a place in our decision making. But at the end of the day, our most important guide, our North Star, is the consumer. Right now, their behavior is telling us and our industry that the way they want to experience entertainment is changing, and changing rapidly thanks to technology and the pandemic. We need to evolve with our audience, not work against them. And so we will put them at the center of every decision we make.
When you look at the entertainment landscape, I think Disney is alone. We have the world’s most creative storytelling engine along with the world’s most beloved brands and franchises, which we can bring to life in a way that no one else can. We have a portfolio of distribution platforms around the world, including powerful streaming services, with the ability to reach the public anywhere, anytime. We have the number 1 news organization and the most reliable brand in the sport. We bring people together and make magical memories that last a lifetime in our parks and on our cruises. We have a unique ability to impact culture and connect with people on a deeply personal level. And we have you, the best team in the business.
I couldn’t think of a better combination, and I couldn’t be more optimistic about our future. I look forward to setting the stage for our next century with all of you and making the unique mark of magic that only Disney can.
What do you think of his note? Let me know in the comments.