In the spring of 2021, when Spotify Has reaffirmed our commitment to tackling racial discrimination, We did it with the future in mind. We knew that in order to make a real impact in the ongoing fight against racism and injustice, we must work intentionally and collectively. So when we announced that we would contribute M 10M to help legislate and finance global organizations that are making a difference in ethnic equity research, we aim to find partners who will be able to prolong our impact.
In the United States, these two are partners Foundation of 4A And UNCF (United Negro College Fund), Which focuses on scholarships and career opportunities for young black creators at various stages of their artistic journey. Spotify has been partnering with the 4A Foundation in a number of ways over the years, most notably through its MAIP (Multicultural Advertising Internship Program) initiative, which provides access to career opportunities at the top companies for the underprivileged. (MAIP alumni are working in various roles at Spotify).
“Together with many of our partners, we are investing in a common future together.” Travis RobinsonGlobal Head of Diversity, Spotify’s Inclusion and Inclusion, explained For the record. “Here we see real, meaningful change as we walk alongside an organization; Where we find good coordination when co-creating something new to support young black makers. For the 4A Foundation and the UNCF, that was the way forward for us. “
And now, our new, co-created programs with the 4A Foundation and UNCF-Spotify-UNCF Scholars Program, Spotify Frequency Scholarship ProgramMAnd The Spotify Pulse FellowshipAllow us to ensure that the opportunities and offers we enable are more deliberate, effective and meaningful.
We asked Travis to explain the larger work and role of Spotify in addition to the new programs Advancing Equity and Access for Black Creatives.
Why is it important for Black Creatives and musicians to use Spotify to advance equity and access? How do these programs fit into those goals?
It all boils down to how we see ourselves as a brand for our employees, the communities we serve and the opportunity to work alongside manufacturers. I believe we have a responsibility, but also an opportunity, to advance racial equity and access. I believe in how Spotify’s brand can show the world in a meaningful way. We are working to implement our action plan 5-star BLK strategyWhich focuses on people, culture, content, donations and donations, and public policy advocacy.
We know the black community is going to shape culture. In order for our culture to thrive and continue as a platform where creators can connect with their fans, we must be on a journey to advance racial equality through access and representation. So we’re doing that through our part Frequency Entrepreneurship, which celebrates black culture, creativity and community on the platform. And then one of the elements of our grant and disbursement initiative was related to partnerships with organizations that were linked to our efforts as an ethnic equity alliance. That’s where these partnerships and programs come in.
Tell us a little about each announced program?
Spotify-UNCF Scholars Program (One of the two For Spotify x PLUS1 Black Creative) HBCU (Historically Black Colleges and Universities) will offer renewable three-year need-based scholarships and leadership development materials to black students who are interested in building careers in music and media. The program will support two groups of 20 students each year for each of the next two academic years, each with support for their sophomore through the senior year.
Spotify Frequency Scholarship Program (The second of the two For Spotify x PLUS1 Black Creative) Any recognized college or university interested in pursuing a career in music will be offered a two-year renewable need-based scholarship for black students. The program will support two groups of eight students each year for two years each year (junior to senior) over the next two academic years. Four scholarships will be given in honor Frequency Four ambassadors: Monique Blake, Archie Davis, Eve Fairly–ChicwayAnd Tommy Brown. This is the first of its kind, and we believe that this collaboration in the music industry is really going to make a difference in the lives of these students. I’m excited to see what’s coming up with this program and how things will expand in the future.
Spotify Pulse Fellowship Program A year-long creative development program for black professionals with one to three years of professional experience in the advertising industry. We are accepting alumni from MAIP of 4A, Marcus Graham Project, One School and / or D&AD (Design and Art Direction).
These opportunities are available for black producers at various points in their musical journey. Can you tell why these two points (college and post-college) are so important?
We are a team that deliberately seeks to activate meaningful influences. As we know for many in the black community, there are many ways of music, entertainment and media. I want to be intentional and relevant within our reach How We provide access to opportunities. These programs are two ways we’re investing for the community early in their careers, just starting out and those who are mature — we’re looking for black creators everywhere and want to work with them.
According to multiple research studies, we know that black college graduates face more difficulties because it is related to the gap in resources due to college debt. We also know that not all black kids consider college as a way to grow and develop a career simply because they pay for education. With UNCF, we are able to provide scholarships that will help address some of these financial constraints.
We are also dedicated to investing in personal and professional development for selected Spotify Scholars to start their careers in the media. That’s why a program like the Spotify Pulse Fellowship is important. This program provides direct access to the advertising business with a unique, curated experience.
What next? Either for these programs or outside of them?
The Black Experience is global, and we see opportunities to improve ethnic equity not only in the United States but we are interested in hearing, learning and understanding different market experiences where we can make a difference — for example, in Europe. I am excited about our recent announcement as a Groups of technology companies working together to take diversification, equity and inclusion to the next level in the industry. While we are excited about what is on the horizon for new activations that we believe will be influential internally and externally, I also want to scale the successful proven initiatives and programs at Spotify. There is a lot of work.
Dive more into black art, entertainment, creativity, culture and community Frequency.